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Khetika launches SAATHI to boost farmer income & deliver cleaner traceable food
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Tuesday, 09 December, 2025, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Clean-label food brand Khetika has launched SAATHI the sustainable agriculture and training hub for impact an integrated, farmer-first programme designed to enhance farmer income, improve crop quality, and accelerate the adoption of climate-friendly farming practices across India.
Announcing the initiative, the company said the new model aims to directly address long-standing structural challenges in Indian agriculture, including the lack of direct market linkages, limited crop-quality training, slow payments, reliance on multiple intermediaries, and the slow uptake of agri-technology. A McKinsey survey cited by Khetika indicates that only 2% of Indian farmers use precision-agriculture hardware, while just 4% rely on digital agronomy tools, underscoring the need for stronger digital integration at the farm level.
SAATHI aims to create a fully transparent, tech-enabled farm-to-market ecosystem that improves both farmer revenue and consumer trust. Through direct market linkages, end-to-end technical support, and structured incentives for quality produce, the programme helps farmers grow crops aligned with market needs while ensuring better price realisation. On the consumer side, the initiative focuses on reducing adulteration and improving nutrition retention by encouraging organic and low-residue cultivation, providing clear packages of practices (PoPs), and strengthening traceability.
Each SAATHI farmer training centre will function as a hub offering training, procurement, quality testing, digital weighment, QR-coded lot tracking, storage facilities, and 24-hour payment processing. These centres will be digitally integrated with Khetika’s proprietary apps, SuperKHET and SuperGRT, enabling real-time monitoring of crop quality from seed to harvest.
In Phase 1, SAATHI centres will roll out across major agricultural belts in Rajasthan, Gujarat, Bihar, Karnataka, Andhra Pradesh, Telangana, Maharashtra, Kerala, and Tamil Nadu, each aiming to onboard over 2,000 farmers and drive at least 40% local direct sourcing. Key crops include chilli, turmeric, coriander, cumin, soybean, mustard, pulses, bajra, sesame, and select spices.
Khetika CEO and Co-Founder Dr. Prithwi Singh said SAATHI offers a “structural, long-term solution” to the persistent gaps in Indian agriculture, adding that empowering farmers with training, technology, and transparent systems would strengthen the entire value chain.
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