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ANALYSIS

Demand for ice cream increasing in SA due to availabilty of new flavours
Wednesday, 14 December, 2016, 08 : 00 AM [IST]
The demand for ice cream is on the rise in South Africa owing to the availablity of new flavours and convenient packaging. In fact, it is being consumed as a substitute to desserts such as cakes and pastries. That is a major factor influencing the growth of the sector.

These were the finding of Ken Research’s report, titled South Africa Dairy Product Market Outlook to 2020 - Innovation Coupled with Acquisitions by Dairy Product Manufacturers is Likely to Drive Market. It provided a comprehensive analysis of the dairy product market in the country.

Moreover, players in the market are launching new products at affordable prices. This has further resulted in the availability of diverse variants as per the taste of the customers. This is also augmenting the market.

The report included the market shares contributed by the sales of different dairy products, including processed milk, yoghurt, cheese, ice cream, butter, flavored milk and milk powder.

It also enlisted the key market indicators, including consumption per capita, total consumption and production, average per unit and price and import and export data by value and quantity.

Trends and developments and regulatory framework were also added in the report for a clear understanding of the factors responsible for the present scenario of the market. The future analysis of the overall South African dairy product market was also discussed with recommendations by analysts.

Fruttare, launched by Unilever in 2012 in South Africa, is a major example which advocates that new launches impacted the market in a positive manner. The brand attained the top position in the market in the next year of the launch and is consumed as a substitute to fruits in dessert owing to the presence of real fruit pulp in ice cream.

A similar trend has been noticed in the yoghurt market, with annual per capita consumption increasing from 5kg in 2013. A similar trend has also been noticed for the yoghurt market.

An analyst from Ken Research stated, “In order to penetrate the South African dairy product market, the market players should set up their own manufacturing units in the country. This will help them increase their market share in the nation by offering their dairy products at an affordable competitive price range, hence overcoming the local competition.”

The key topics covered in the report include:
  • The market size of the South African dairy product market by revenues
  • Market segmentation of the South African dairy product market by products – processed milk, yoghurt, cheese, butter, ice cream, flavored milk and milk powder
  • Per capita consumption, prices, production, sales, demand, import and export volume of dairy products
  • Trends and developments in the South African dairy product market
  • The regulatory landscape of the South African dairy product market
  • The competitive landscape and detailed company profiles of the major market players
  • Future outlook and projections of the South African dairy product market
  • Analyst recommendations
  • Macro-economic factors impacting the South African dairy product market
  • The South African dairy market
  • The size of the South African dairy industry
  • Dairy demand in South Africa
  • Butter consumption in South Africa
  • Milk powder sales in South Africa
  • Milk powder consumption in South Africa
  • Ultra-high temperature processed (UHT) milk market in South Africa
  • Market share of processed milk in South Africa
  • Yoghurt sales in South Africa
  • Yoghurt demand in South Africa
  • Yoghurt Consumption in South Africa
  • Yoghurt market developments in South Africa
  • Yoghurt industry in South Africa
  • Export milk powder in South Africa
  • Milk prices in South Africa
  • Production milk powder in South Africa
The key products mentioned in the report include processed milk, yoghurt, cheese, butter, ice cream, milk powder and flavoured milk.

The key market players covered in the report include:
  • Unilever South Africa
  • Paramalat SA (Pty) Ltd
  • Danone SA (Pty) Ltd
  • Nestle South Africa
  • Clover Industries Limited
  • Dairybelle (Pty) Ltd
  • R&R Ice Cream
  • Promasidor
  • Tiger Consumer Brand
  • Pioneer Foods
 
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