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ANALYSIS

SIAL China, XTC World Innovation release ’16 annual innovations report
Tuesday, 11 April, 2017, 08 : 00 AM [IST]
Beijing
SIAL China, Asia's largest food and beverage exhibition released the 2016 annual food innovations and trends analysis report in cooperation with XTC World Innovation, its trends and innovation partner.

Specific market insights from the report were discussed with local experts at seven SIAL China press conferences, held across Asia. The venues included South Korea, Taiwan, Japan, Vietnam, Thailand, Hong Kong and Indonesia. In 2016, innovations in pleasure and health products were leading in Asia and worldwide.

Pleasure innovations were represented in more than one out of two food products, while health-focused products increased from 2015, and accounted for a third of the innovative offerings. This was shown to be largely driven by shifting consumer trends over the last decade.

In the China market, according to XTC data, pleasure innovations accounted for 56.4 per cent, while health products represented 24.6 per cent. The top two trends compared favourably to physical, convenience, and ethics in 2016.

These trends have not gone unnoticed at SIAL China. In 2016, SIAL Innovation, as one of the most popular professional events at SIAL China, attracted a record-breaking 353 participants and 193 exhibitor submissions.

In total, 151 innovative products were selected by a jury, of which 10 were selected to be finalists for their contributions to Asia’s food product innovation. Trojka Drink, a Czech sports drink developed by Isoline Trade, S R O, was awarded the 2016 Gold Award.

Egnis Inc was awarded the Silver Award for Lab Nosh, a nutritional meal, while Just Water International Ltd from New Zealand received the Bronze Award for its Elite Manuka Honey Water.

Each product aims to bring enjoyment and pleasure to consumers through quality ingredients and product design.

SIAL Innovation is the only international contest with a presence in the four corners of the world. Made up of food industry experts, and held in partnership with XTC World Innovation, the jury rewards ten finalists and confers the Gold, Silver and Bronze Awards.

It recognises the most cutting-edge products in the industry, and past winners have benefited from increased media exposure and the right to use the SIAL Awards logo
in product marketing and promotional activities.

At SIAL China 2016, Trojka Drink received significant visitor traffic and new business opportunities after winning the Gold Award.

“All the winners will benefit from the unique opportunity of travelling the world, displaying their products in a dedicated area, called the World Champions Tour, within all the SIAL network shows taking place in Canada (Toronto and Montreal), China, the Philippines, Indonesia, France and the Middle East,” Jim Liu, president, SIAL China, said.
 
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