Thursday, October 17, 2019


Barista, in partnership with Hitachi Air, introduces Alphonso Smoothie
Friday, 12 July, 2019, 15 : 00 PM [IST]
Our Bureau, New Delhi
Barista launched Hitachi Alphonso Smoothie, an innovative marketing partnership with Hitachi Air. It consists of Alphonso mango blended with vanilla ice cream and milk.

Inspired by the cool air philosophy of Hitachi, the drink is commissioned to give patrons the much-needed relief from the scorching heat. The smoothie is deemed as a perfect refresher which takes care of the internal heat, while the Hitachi Air conditioner weaves its magic from the outside.

Barista and Hitachi are pioneers in their own fields and are always working towards providing something innovative to its target audience. Summer is the season when people find ways to chill at a place with good air conditioning and sip on to their favourite chilled beverage. With Hitachi Alphonso Smoothie, it is a unique way for Hitachi to complement the brand message.

According to Puneet Gulati, chief executive officer, Barista, “We are committed to innovate with our offerings and this time we thought of delighting the taste buds of our consumers with a thick, sinful smoothie made from the seasonal special fruit - Alphonso Mango giving them the authentic mango experience.”

“We are happy to announce this partnership with Hitachi Air. In future, we would like to open up for more brands to put their innovative ideas into action,” he added.

“Hitachi has been doing innovative marketing activities for some time now. Associating with Barista is a very conscious choice, as both the brands are serving the same TG (target group) and have the similar philosophy. Hence, providing the relief from summer in an innovative way is our motto and we are happy to partner with Barista,” said Partha Sen of Hitachi Air.
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