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BEVERAGE

BPI appoints Tony Parente as chief operating officer
Saturday, 11 September, 2021, 14 : 00 PM [IST]
Israel
Beverage Partners International (BPI), has appointed Tony Parente as chief operating officer, effective from September 1, 2021.

Parente will oversee the company’s day-to-day operations, develop the strategic direction of the business and support its expanding network of bottlers and distributors.

Parente has led an accomplished career and is a well-established figure in the international FMCG and soft drinks industry, working across both global corporates and entrepreneurial companies.

Following a long career in International Franchise Beverage Management at Cadbury Schweppes and then at The Coca-Cola Company, Parente was appointed managing director of start-up T&T Beverages, taking the brand from ‘zero to hero' in the UK.

He has held senior positions at Powershot UK, Coca-Cola Europe, The Monster Energy Drinks Company and Grenade UK, among others.

On his return to Coca-Cola Europe, Parente held the role of New Ventures Entrepreneur, a business unit working in key markets in Europe, inspired by startups such as Glacéau, ZICO and Honest Tea, developing new venture categories and new brands to drive incremental growth.

Moshy Cohen, CEO, BPI, said, “Tony brings a wealth of experience and expertise developed over years working in senior and executive positions in the global soft drinks beverage industry. Tony will become a meaningful asset to our bottlers and partners across the world, helping them upgrade their portfolio and implement world-class sales and marketing programmes.”

Parente said, “I am delighted to join Beverage Partners International during this exciting period of growth. With offices around the world in Singapore, Delhi, Manila, Tel Aviv, Vilnius and London, BPI is an International Beverage Innovation Hub that develops brands in the space of functionality, health and wellness. BPI also has a strong cannabis beverages arm with strategic partnerships in the Israeli cutting-edge cannabis research world and strategic partnerships in the North American cannabis beverage market.”

“There is great scope to develop the business from here, with rapidly changing consumer habits and demands for new craft and functional beverages, as well as supporting BPI's bottlers and distributors globally as they expand their beverage portfolios with new, inspiring and innovative products - from CBD beverages to Dilmah Premium Single source estate Iced Teas,” he concluded.

 
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