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Cherise launches Jiffy’s Brewdays, a new range of healthy instant beverages
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Wednesday, 25 May, 2022, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Cherise India Private Limited, a D2C tea, coffee, milk, soups smart vending eco-system, set up by a 3rd generation tea sommelier Parimal Shah, has unveiled a new range of healthy and instant beverages under their brand - Brewdays.
Made using premium quality ingredients, the beverages under Brewdays comprise of a large variety of instant beverages, manufactured by the company at their ISO, HACCP and GMP certified plant located in Pune, Maharashtra.
Known popularly as Jiffy’s Brewdays, these farm-to-cup beverage formulations are made using natural ingredients and available in a large variety of popular flavours such as Indian Masala Chai, Cardamom Special Chai, Filter Kaapi Style Coffee, Herbal Turmeric Latte, Herbal Coffee, Herbal Lemon Tea, Lemongrass Tea, Himalayan Herbal Tea, Herbal Tomato Soup and many others!
“Unlike most other tea companies, Cherise come from a family business of Legacy Tea farmers who understand ingredient science. Through our Jiffy’s Brewdays collection, we aim to offer a superior tasting range of beverages from across India, which can be prepared instantly, no matter where one is. Our formulations are made using natural ingredients and do not have any artificial ingredients in them,” explains Parimal Shah, founder & CEO, Cherise India Pvt Limited.
Along with their vast assortment of beverages, the company has created its own proprietary and patented IoT and Android enabled smart vending eco-system which is designed to vend only their beverages, making it an ideal printer-cartridge style business model.
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