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Coca Cola India brings Yash onboard to redefine ‘Halftime’ moments
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Thursday, 27 March, 2025, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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Coca Cola has announced Yash as the new face of the brand during its ongoing Coke Halftime campaign - emphasising that a well-timed pause can sometimes be just what we need in the middle of the day-to-day tasks. By bringing Yash into the fold, it reinforces its commitment to celebrating meaningful pauses - moments that do more than just stop time.
Kaushik Prasad, senior director, marketing for Coca Cola category at The Coca Cola Company's India and Southwest Asia operating unit, said, “Coca Cola is all about uplifting everyday moments and Coke Halftime is an invitation to take a pause especially amidst what feels like endless routines and even better if it’s with a delicious, ice-cold Coca Cola. We’re thrilled and excited to welcome rocking star Yash to the Coca Cola family, he personifies the power of delivering in the moments of high anticipation. We’re hopeful his fans and supporters see his dynamism, inspiring persona and mass connect with people as a perfect fit with Coca Cola."
Yash said, “Halftime isn’t just a break—it’s the spark before the next big moment, and Coke makes every pause feel like a celebration. I'm pleased to partner with Coca Cola because with Coke, halftime hits different."
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