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Coca Cola India celebrates people & communities
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Tuesday, 09 September, 2025, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Amidst the festivities, Coca Cola India is celebrating people and communities who make festival moments special, bringing refreshment to gatherings, and adding joy that flows through every lane and mohalla during this vibrant season.
Aligned with its ‘Locally Yours’ campaign, the company refreshes gatherings while also spotlighting local enterprises that fuel community life. By providing convenient accessibility to beverages creating multiple touchpoints, it plays a humble part in making the festive season memorable by turning neighbourhoods into spaces of shared joy and belonging.
Bringing this to life, cooling points have been installed at various locations, and local stores are activated to meet festive demand. Together with bottling partner, Hindustan Coca Cola Beverages, Resident Welfare Associations (RWAs), and kirana stores, its beverage availability to consumers making celebrations a time to rejoice with family and friends.
Adding a unique dimension to the celebrations, it has also launched the Maaza Society Utsav Ho Jaye RWA Contest, a special initiative for Housing Societies across the Mumbai Metropolitan Region (MMR). The idea is to encourage RWAs to showcase their festive creativity through innovative décor and group presentations, with exciting prizes. The endeavour is to celebrate community spirit by encouraging creativity and participation at the community level and turning festive moments into shared milestones of joy and recognition.
Karan Achpal, vice president - franchise operations, developing markets, Coca Cola India and Southwest Asia, said, “The festive season is a time when people and communities come closer, and we are humbled to be part of these special moments. Our focus is to ensure beverages are accessible, chilled, and ready to serve at every celebration, while creating economic momentum for thousands of retailers and distributors who are integral to the overall ecosystem. By building stronger supply chains and supporting partners on the ground, our endeavour is to deliver both consumer delight and community growth.”
Vinay Nair, chief commercial officer, Hindustan Coca Cola Beverages Pvt. Ltd., said, “Our efforts are directed towards engaging with kirana partners and distribution channels to ensure that our consumers find it effortless to get a Coca Cola beverage. This approach not only enhances consumer convenience but also empowers retailers with the tools and infrastructure that are required to serve more people, more effectively during festivities.
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