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Coca Cola India powers Ratha Yatra 2025
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Tuesday, 24 June, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Coca Cola India is all set to mark its presence at one of the country’s most iconic cultural celebrations - Ratha Yatra 2025 taking place in Puri, Odisha from June 27 to July 5, 2025. Building on its successful engagement at Maha Kumbh earlier this year, it will bring its refreshing beverage portfolio to the heart of the Ratha Yatra.
Through its diverse portfolio of brands including Coca Cola, Thums Up, Sprite, Fanta, Maaza, Limca, Limca Glucocharge, Charged and Kinley, it will enhance the festive fervour with wide-scale availability, immersive brand activations, and deep cultural integration. The company will also foster economic empowerment by supporting local vendors and retailers, and driving tangible social and environmental impact.
To mark the occasion, the company will be launching a special edition of Ratha Yatra-themed packaging on its packaged drinking water brand ‘Kinley,’ celebrating Odisha’s rich traditions and creating keepsakes that echo the pride of the region. It will also introduce affordable pack options, making its beverages accessible to attendees during the festivities.
Visitors will experience iconic out-of-home displays, cooler wall, and other activations across high-footfall locations along temple routes, beach stretches, markets, highway outlets, transit hubs, and local kiosks. The hydration carts along the route will create economic opportunities for local vendors and micro-entrepreneurs who offer chilled beverages to consumers during the yatra. These activations highlight its commitment to delivering a rich and enjoyable experience for attendees.
Vinay Nair, vice president, franchise operations, developing markets, Coca Cola India and Southwest Asia, said, “Ratha Yatra stands as one of Odisha’s most significant cultural occasions, marked by its scale and deep community participation. At Coca-Cola India, our aim is to keep consumers refreshed and hydrated throughout the yatra by ensuring our beverages are readily available across every touchpoint. We are committed to creating meaningful experiences and social impact through multiple initiatives that raise awareness on recycling to inspire collective action.”
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