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Evocus expands portfolio with Black Soda
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Saturday, 22 March, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Evocus, an innovative brand renowned for redefining beverage experiences, is set to disrupt the industry with the launch of its latest creation—Black Soda. As World’s first-ever black soda, this premium product is specifically designed for the HoReCa industry, offering a luxurious and unique alternative to traditional soft drinks while enhancing mixology like never before.
It stands out in the competitive beverage market with its bold black hue, smooth and rich flavour, and superior carbonation. Crafted using natural ingredients and packaged in eco-friendly materials, this revolutionary soda combines luxury, sustainability, and versatility. Tailored for the HoReCa sector, it is the perfect addition to exclusive gatherings, high-end restaurants, and premium bars.
Clavell Santiago, head of sales, HoReCa at Evocus, said, “We are thrilled to introduce Evocus Black Soda to the HoReCa industry. This product is not just a drink, it's an experience. I am sure this product will add a luxurious touch to premium establishments and elevate beverage offerings to an entirely new level.”
Sonam Pama, head of marketing at Evocus, said, “Evocus Black Soda is not just a category expansion but a category creation, blending luxury, versatility, and sustainability into one unique product. With a robust marketing strategy and a strong focus on the HoReCa sector, we are confident this product will be a resounding success.”
Janak Thakur, director of beverage, Bawri India, said, “Our premium customers are always seeking unique experiences. Evocus Black Soda doesn't just meet that expectation – it exceeds it.”
Gautam Mansinghani, general manager - Operations & Development, Perch Wine and Coffee Bar, said, “A high-carbonation Evocus Black Soda – The Luxe Mix, delivering a crisp, bold fizz with a smooth, clean finish. At Perch Wine & Coffee Bar, we use it to craft our signature Spritz, enhancing both the flavour experience and the visual allure of top-up cocktails.”
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