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First-ever cold tea cafe chain T-Enjoy opens two new stores in New Delhi
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Monday, 18 November, 2019, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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T-Enjoy, the maiden chain of cold tea cafes, has opened two new outlets in New Delhi. These are located in Preet Vihar and Karkardoma.
The brainchild of B M Rastogi, it offers 20 different natural flavours and blends. Starting at Rs.120 only, these exotic flavours vary from healthy bubble teas, cheese teas, fruit teas and milk blend teas.
The different variety of fruit teas available are watermelon tea, orange tea, Kalakhatta tea and many more exotic flavours. The café not just specialises in cold teas, but also offers a variety of dishes, including pizzas and pasta.
Rastogi said, “I observed the concept of cold green teas during my many international tours. Bangkok, Thailand, Taiwan, Singapore and Malaysia have the concept of cold green tea.”
“I took inspiration from the healthy teas available in China, and decided to introduce them to our own tea-loving country, India. I initiated the process by first sending my team to China, to learn the process of preparing a fine cup of cold tea. The training took almost four months,” he added.
Cold is a healthier option compared to steeped tea. In cold water, catechins and tannins remain intact, and the tea retains all its antioxidant elements, resulting in a rejuvenated body and glowing skin with each sip.
It is a known fact that tea has lesser caffeine content compared to other drinks and is full of Vitamin C. Hence, people beat the heat with a drink that will keep them hydrated with a punch of exotic flavour.
“The first T-Enjoy cafe had opened at Kamlanagar, New Delhi. A month after its inauguration, we added two more branches to the chain. By the end of 2020, we intend to open 20 more cafes across the country, in cities like Chennai, Jaipur, Hyderabad and Mumbai,” Rastogi said.
“On an experimental basis an e-rickshaw, which is an extension of the cafe on wheels will also be functional at Preet Vihar,” he added.
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