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BEVERAGE

Four Taste It! Areas among Craft Beer Italy’s second essay’s highlights
Saturday, 13 April, 2019, 08 : 00 AM [IST]
Milan
The four Taste it! Areas at the second edition of Craft Beer Italy, the only B2B event in the country fully dedicated to craft beer, represented a pleasant stop between a meeting in the exhibition area and a conference. Tasting sessions have been guided by Doemens Beer Sommeliers (some of them belonging to the association Le Donne della Birra – Beer Women) and Beer Tasters of the Italian Association of Independent Brewers, Unionbirrai. Each session focused on a specific beer style (pils, sour beer, IGA and IPA) and on themes like cereals and wheat, low fermentation and the evolution of various styles.

Seventy-four suppliers of raw materials, tecnologies, packaging and marketing from 12 countries (vis-a-vis 54 from nine countries in 2017) and over 900 visitors (vis-a-vis 670 in 2017) gathered at MiCo Lab Fiera Milano Congressi in the City Life area of  the city, one of the most important Italian meeting points of the craft beer movement, for the event.

It offered all attendees a meeting and exchange platform with experts and colleagues on the latest developments and future trends. Exhibiting companies were satisfied with the visitor quality - breweries, beer firms and brew pubs – and with the exclusively B2B format of the event, that differs from the countless beer festivals, and gives space to business meetings and professional education.

Besides visiting the exhibiting companies, visitors filled the two conference rooms attending 33 highly technical speeches that ranged from main fermentation to contract bottling, from labelling and transparency to non-alcoholic beers up to the 2018 Report of the Craft Beer Observatory ObiArt.

Contents were provided by the two research institutes, partners of the exhibition, Doemens and VLB Berlin, by the branch association Unionbirrai, by leader companies and Italian and internationally-renowned representatives of the craft beer world who shared their experiences with the attending colleagues.

Craft Beer Italy 2019 hosted the first edition of the Best Craft Beer Label Contest, as well as the final stage of the Italian Championship of Beer Sommeliers Doemens.

The Best Craft Beer Label Prize, launched by NürnbergMesse Italia Srl and sponsored by Tic Tac Stampa, was awarded to the three best craft beer labels basing on their graphics, most eco-friendly materials and wealth and clarity of information. The brewery Birrificio Vetra with its Vetra Pils gained the first place, Tangie by Ritual Lab the second place and Tiramisù and Barrel #2 of the brewery Birrificio Lambrate equally gained the third place. The people's choice award #LabelBeer went to the Apulian beer firm Skipa Bread Beer with its label L’Originale. The sponsor, Tic Tac Stampa, Italy’s leading digital print company that strongly believes in craft breweries and has therefore adopted some specific materials for their labels, offered important discounts to both winners and participants.

The Italian Championship of Doemens Beer Sommeliers was won by Giovanna Merloni, brewmaster, IBEER, who defeated the five other candidates to present a beer in front of the jury. Besides becoming Italian Champion, she will represent Italy at the World Championship of Doemens Beer Sommeliers. In second place was another woman, Ingrid Facchinelli from Bozen, while Daniele Vivan, agent of Birra Ingross, gained the third place.

Once again, the organiser, NürnbergMesse Italia, prepared this edition in close cooperation with the two partners Doemens and VLB Berlin, the branch association Unionbirrai as well as MoBI, Movimento Birra (Beer Movement), who dedicated for the very first time a free forum to the homebrewing world, the cradle of many brewers of tomorrow.
 
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