Wednesday, March 20, 2019


HCCB & Waste Ventures launch plastic recycling initiative in Hyderabad
Monday, 09 April, 2018, 08 : 00 AM [IST]
Our Bureau, Mumbai
In line with its goal of realising a sustainable value chain in plastic recycling and creating a circular economy, Hindustan Coca Cola Beverages (HCCB), in collaboration with Waste Ventures India Ltd, a social enterprise in waste management, launched a project in Hyderabad to recycle plastic waste.

Shukla Wassan, executive director, legal and corporate affairs, HCCB, flagged off the collection vehicles at the waste segregation facility of Waste Ventures.

Through this project, HCCB, in liaison with Waste Ventures, aims to collect plastic waste in Hyderabad through a dedicated fleet of collection vehicles.

An estimated 4-5 tonne of plastic is likely to be collected every day. The collected plastic will be converted into useful products like T-shirts, fabrics, backpacks, etc. to close the loop and create circular economy on plastic.

Commenting on the association, Wassan said, “We are aligned with the global theme of World Environment Day, Beat Plastic Pollution, and we wish to combat the challenges surfacing from single-use plastic.”

“Our long-term vision is to leverage the scale and resources of our entire system to ensure that all our packaging material is reused and recycled to minimise its environmental impact,” she added.

On this occasion, Umesh Malik, head, public affairs and communication, HCCB, explained the steps that HCCB was undertaking to manage plastic in effective ways to create the circular economy on the plastic.

HCCB intended to create a circular economy on plastics by closing the loop, connecting every player in the plastic recycling value chain starting from waste collectors to recyclers.

The integrated recycling programmes shall be established through multi-stakeholder partnerships to create an end-to-end ecosystem for plastic recycling in the country.

Plans are afoot to initiate similar programmes across 50 major cities in India over the next two years.
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