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BEVERAGE

ITC B Natural Festive Delight launches gift pack with immunity support
Saturday, 01 August, 2020, 08 : 00 AM [IST]
Our Bureau, Bengaluru
ITC’s B Natural ready-to-serve fruit beverages through its Festive Delight range has launched an innovative gift-pack option which contains a range of fruit juices that support immunity with clinically proven ingredient, that can be delivered at one’s doorstep through online e-commerce delivery partners.

The gift pack includes 1L Mixed Fruit Plus and 1L Orange Plus, while the ‘Grand Celebrations Pack’ will include 1L Mixed Fruit, Guava and Litchi. Adding to the assorted offerings, consumers can also consider other hampers from the range including the B Natural Chhota Bheem Pack with Jelimals, Suitcase Pack, and B Natural Mini Origins Pack to suit gifting requirements of adults and children alike.

Exchanging gifts on Raksha Bandhan is an expression of love & a promise of protection. The brand’s specially created ‘Supports Immunity With Clinically Proven Ingredient’ gift pack has been crafted to celebrate the spirit of sibling bonding and protection. Both gift packs contain B Natural, a recently launched range with clinically proven ingredient that supports immunity while also delivering the ‘goodness of fruit’, making it a truly differentiated gift this season.

To ensure that this special gift pack reaches your loved ones while staying indoors, the brand has partnered with last-mile delivery partners including Swiggy, Zomato and Dunzo. Additionally, the brand’s entire offering will also be available on ITC eStore(www.itcstore.in) and ITC Store on Wheels, besides Swiggy, Dunzo and Zomato.

Sanjay Singal, chief operating officer, dairy and beverages, ITC Ltd, said, “This year the dynamics of festive celebrations will witness a change but the spirit and joy that comes with the festival remain intact. Raksha Bandhan is a widely observed festival in the country and along with it comes the time-honoured promise of protection that one sibling makes to the other. We believe in crafting products that meaningfully touch consumers’ lives and can add value to their overall well-being.”

The Grand Celebrations Pack (1L x 3) comprising Guava, Mixed Fruit & Litchi variants is Rs 350. The Chhota Bheem Pack with Jelimals (180ml x 6 + 2 x 30  gm Jelimals) comprising Mixed Fruit, Guava, Litchi, Mango and Jelimals is at Rs 160.

The Suitcase Pack (180ml x 10) comprising Mixed Fruit, Guava, Mango & Pomegranate variants is Rs 240. B Natural Origins Mini Pack (300ml x 4) comprising of PET Packs of Ratnagiri Alphonso, Dakshin Pink Guava & Himalayan Mixed Fruit variant is Rs 220. B Natural’s Gift pack which Supports Immunity with Clinically Proven Ingredient (1,000ml x 2) comprising of Mixed Fruit Plus and Orange Plus variants is Rs 260.
 
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