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Levista Coffee as Official Licensed Coffee Partners for Chennai Super Kings
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Friday, 04 September, 2020, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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In a first of its kind partnership, one of South India’s most preferred and favourite coffee brand, Levista Instant Coffee, is on-board as ‘Official Licensed Coffee Partner’ for Chennai Super Kings this season of Dream11 IPL 2020.
Through this association, the brand will launch a special season/ limited edition package in its instant coffee range as well as other collector’s worth combo packs with MS Dhoni and CSK team.
The special CSK packaging and Levista Special CSK combo packs will be available from September 10, 2020, at over 34,000 general trade stores, in India as well as in modern retail formats through Reliance Retail, More Supermarkets, Spar, Metro Cash & Carry among others. The range will also retail online at Amazon, bigbasket, Flipkart, and Udaan to ensure the special collector worthy packs are available in India and globally.
The brand will formulate daily game highlights, fun trivia, and contests that will take the love for coffee, CSK and cricket to the next level across their digital platforms.
As the gameplay shifts to the UAE this season, participants of IPL will see the players back in action after the ongoing series being plagued with a delay due to the unprecedented Covid-19 crisis worldwide.
S Shriram, VP, Levista Coffee, said that through the partnership with the Dream11 IPL 2020 brings to the fore creativity with renewed energy. The quality and flavour of Levista instant coffee resonates with the vivacity and passion of all CSK and cricket fans.
“We look forward to delighting our consumers and CSK loyalists, one cup at a time. Brand Levista is honoured to be part of this association which will also aid in relief fund contributions to the PMCares Fund programme through the sale of CSK combo packs. We look forward to driving support for team CSK with each cup of coffee and look forward to a successful ‘cup’ winning for the team at Dream11 IPL 2020,” he added.
“We are happy to welcome Levista on board as official Licensed Coffee Partner. Coffee and cricket conversations go hand in hand, and this IPL season Levista promises to enhance this experience for cricket fans with a special edition across their range of products,” said K S Viswanathan, CEO, Chennai Super Kings.
With offerings across instant, filter and artisanal range of coffees, the brand pours the best quality brews made from handpicked beans. It offers instant and filter coffee powder in three variants and a dozen pack sizes. The coffee has been incepted from the 60-year legacy of SLN Coffee estate at Kushal Nagar, Coorg in Karnataka.
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