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Monarch Legacy Edition brandy expands to its fourth market
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Friday, 12 September, 2025, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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Monarch Legacy Edition brandy has now launched in Karnataka. First launched in November 2024, it is already available in Maharashtra, Goa, and Pondicherry — making Karnataka its fourth market and a new milestone in the brand’s growing national journey.
Amit Dahanukar, chairman & managing director, Tilaknagar Industries Ltd., said, “South India has always had a deep connection with brandy, and Karnataka has been a key part of that. Our flagship Mansion House Brandy has been loved here for decades. With Monarch Legacy Edition, we are introducing something new for both loyal and curious consumers — a more refined, expressive take on Indian brandy that reflects evolving tastes, while staying true to TI’s legacy and over 40 years of brandy-making expertise.”
Sanaya Dahanukar, marketing manager, Tilaknagar Industries Ltd., said, “Karnataka is one of the most exciting markets for spirits right now as there is a huge interest in quality, craft, and new experiences. We have seen a great response to Monarch Legacy Edition in our other markets, and we are excited to see how it’s received here. It’s a great sipping spirit, but what surprises a lot of people is how well it works in cocktails too. We are looking forward to seeing it find its place on menus across the state, for consumers looking for something new in the luxury space.”
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