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BEVERAGE

Nothing Before Coffee to open 50 outlets in India in 12 months
Friday, 19 May, 2023, 08 : 00 AM [IST]
Our Bureau, Mumbai
India’s fastest-growing coffee chain, Nothing Before Coffee (NBC), currently has 35+ stores throughout India; offering an exclusive opportunity for people across regions to enjoy high-quality, flavourful brewed coffee & beverages at economical prices.

NBC, a takeaway beverage specialty chain, is all set to embark upon its franchising journey in the Indian market in collaboration with Building Brands For Tomorrow (BBFT). NBC has signed an exclusive collaboration agreement with BBFT, a leader in restaurant franchising and startup growth consulting. BBFT has a wealth of knowledge and expertise in helping restaurants and retail businesses acquire investors and expand their footprints through franchising. Through this partnership, BBFT will accelerate the overall expansion of Nothing Before Coffee’s franchise network in India.

"At Nothing Before Coffee, we strive to provide an authentic and affordable coffee experience for all. Our vision is to become the household name for coffee and beverage cafes in Tier 2 cities of India and beyond, offering a convenient and delicious coffee experience. We are proud to have created an environment where people of all ages can come together and enjoy our offerings without feeling intimidated by the complexities of coffee. We believe in the power of coffee to bring people together, and we're excited to share that with our customers," said Akshay Kedia, founder & CEO of Nothing Before Coffee.

"Nothing Before Coffee has its footprints spread in both Tier-1 & Tier-2 cities of India and currently operates in 8 states, with 35 outlets, in high footfall hubs in a systematic radius of 3-4 Kilometers between each outlets, including National Capital Delhi, Gurgaon, Hyderabad, Jaipur, Udaipur, Ahmedabad, Bhopal, Indore, Surat, Nagpur, Raipur, Kota, Bikaner, Ajmer, Jodhpur, Bhilwara, Bhilai, Raichur, Ganganagar to name a few. The coffee chain plans to open 50+ stores in India over a 12-month period.

Rohit Singh, founder and CEO of Building Brands For Tomorrow (BBFT), said: NBC is excited about the collaboration, as it will enable them to leverage the expertise of BBFT to achieve their business objectives. The partnership will also foster a culture of continuous growth, ensuring that Nothing Before Coffee remains at the forefront of the restaurant & F&B industry.
 
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