Friday, April 16, 2021
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   

You can get e-magazine links on WhatsApp. Click here

BEVERAGE

Purecircle reformulates Skinny Drinks Group Limited with Synergy Flavours & Starleaf Reb M extract
Saturday, 03 April, 2021, 16 : 00 PM [IST]
Manchester, UK
PureCircle, acquired by Ingredion, has collaborated with Synergy Flavours in an industry first, to create a range of zero-sugar tonics sweetened with Reb M stevia extract. Formulated for the forward-thinking beverage company, Skinny Drinks Group Limited, together the ingredient businesses have created a zero-sugar tonic with a punchy, sugary taste and optimal mouthfeel.
 
The company’s previous tonic ranges had been formulated using traditional Reb A, which can come with some flavour limitations. As such, the group was keen to explore the benefits of Reb M, which delivers the most sugar-like taste. In addition to the reformulation of existing products, three new flavours are being added to the group range; blueberry, orange and strawberry, as well as a totally new range of children’s drinks and adult sodas.
 
Ian Minton, founder, Skinny Drinks Group Limited, said, “Creating tonics with optimum taste and mouthfeel whilst keeping sugar off the ingredients list is vital to us. We don’t expect consumers to have to compromise between flavour and sugar content. So, when we started working with PureCircle and Synergy Flavours on a tonic that could deliver it all, we were really impressed and couldn’t be happier with the final result.”
 
Chris Draper, UK sales manager, PureCircle, said, “We have been working with the stevia leaf for 20 years and have invested millions to understand it better. Launched over a decade ago, Reb A was the first stevia product to market but when dosed above a certain level, the flavour can be affected, which limits the scope of sugar reduction or removal of artificial sweeteners. We’ve discovered more than 60 different glycosides in the leaf, all of which have slightly different properties and can be used to deliver different results in application. In doing so, we realised that the best tasting of these glycosides are only present in small proportions, and so decided to breed a new leaf that was higher in those better-tasting molecules; this became Starleaf.”
 
“Reb M is by far the most ‘sugar-like’ and best tasting glycoside from the stevia leaf that we have discovered so far. Starleaf enables an increased proportion of Reb M, which produces none of the taste compromises of Reb A. Working together with Synergy Flavours, we have been delighted to reformulate Skinny Drinks Group Ltd.’s beverages with an ingredient that ticks all the boxes and comes only from leaf extract,” added Draper.
 
Vicky Berry, European business development manager, Synergy Flavour, said, “We relished the opportunity to help to develop an optimised tonic base with Reb M by layering flavours and extracts which work in harmony with the stevia. We helped formulate these tonics originally to scientifically pair with the key aroma compounds in gin, to deliver the best flavour. Despite the added challenges of the pandemic, with much of the project work between Synergy Flavours, PureCircle and the team at Skinny Drinks Group Ltd. having to be done remotely, this reformulation with Reb M, delivers great taste, with no sugar.”
 
Print Article Back FNB News Twitter
Post Your commentsPost Your Comment
* Name :    
* Email :    
  Website :  
Comments :  
   
   
Captcha :
 

 
 
Food and Beverage News ePaper
 
 
Interview
“India is sitting on a gold mine of nutrition waiting to launch in global food market”
Past News...
 
FORTHCOMING EVENTS
 

FNB NEWS SPECIALS
 
Overview
Packaged wheat flour market growth 19% CAGR; may reach Rs 7500 cr: Ikon
Past News...
 
 
Advertise Here
 
Advertise Here
 
Advertise Here
 
Recipe for Success
Bartending ‘interesting accident’, states aspiring mathematician Lal
Past News...



Home | About Us | Contact Us | Feedback | Disclaimer
Copyright © Food And Beverage News. All rights reserved.
Designed & Maintained by Saffron Media Pvt Ltd