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Royal Stag unveils ‘Celebrate Large’
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Saturday, 11 October, 2025, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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Seagram’s Royal Stag Packaged Drinking Water announced the launch of its festive campaign ‘Celebrate Large’. Building on the brand’s philosophy, this year’s campaign unveils a tech-forward, AI-led experience that is deeply rooted in culture and puts consumers at the centre of the celebration.
At the core of the campaign is an initiative that reimagines the way India exchanges festive wishes. Using regenerative AI and advanced voice synthesis, its new festive greeting experience lets fans create personalised video greetings alongside Rohit Sharma. Crafted in an organic conversational format, the innovative hyper-realistic greetings turn a festive wish into a moment of connection and a true reflection of the ‘Celebrate Large’ spirit.
The campaign also offers expertly curated suggestions from India’s T20 captain-Surya Kumar Yadav, inspired by India’s dynamic festive spirit. Focused on key elements of celebration: gifting, food, fashion and music, this feature delivers personalised recommendations that help users make every moment more memorable and expressive.
Yatish Mehrishi, CEO of ENIL, said, “Festivals in India are about culture, expression and togetherness, and music is what makes these moments even more special. At Gaana, we are excited to partner with Seagram’s Royal Stag on the #CelebrateLarge campaign, which is reimagining the festive experience through technology, creativity and innovation. This collaboration is about inspiring today’s generation to make their celebrations more personal, expressive and truly larger than life.”
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