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The Starbucks Promise reiterates cherished human connection through partners
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Thursday, 03 September, 2020, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Tata Starbucks has launched a heart-warming video across its social media platforms highlighting, ‘The Starbucks Promise’, which reiterates its ubiquitous and cherished human connection through its partners.
The video is an assurance from every patron of the celebrated neighbourhood store that they are ready to welcome customers back with a strengthened commitment towards safety and security. The video showcases the passionate spirit of the baristas waiting to welcome their customers and to call out their names while assuring global safety and sanitisation norms.
Through the lockdown, the brand has remained connected with its audience with innovative campaigns and offerings while striking an emotional chord with fans. It’s time to safely transition from the virtual to the human medium.
Overwhelmed by the support received from customers amidst these testing times, the brand is back with a bang, allowing customers to enjoy the signature experience with the same zeal and safety as before. The coffee major is inviting people to come and indulge in their favourites that they have longed for all these days and a promise to #StaySafeWithStarbucks.
Commenting on the initiative, Navin Gurnaney, CEO, Tata Starbucks, says, “Starbucks has always been a warm and welcoming ‘third place’ for its customers. Your favourite Starbucks coffee is just the way you remember it, now with added safety precautions. We promise to deliver the most authentic Starbucks experience and create a safe environment for our community. Our partners follow all the necessary protocols with world class hygiene standards, and we are happy to reconnect with you as we thoughtfully bring back the Starbucks experience.”
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