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BEVERAGE

USA-based Bottlecapps announces major expansion into the Indian market
Saturday, 17 October, 2020, 16 : 00 PM [IST]
Texas, USA
Bottlecapps is the fastest growing beverage alcohol platform in the United States with over 1,000 stores in 43 states. As the company’s dominance in the United States continues to grow exponentially, it has announced its rapid expansion and partnership opportunities in India.

Dr Prashant Desai, executive chairman and CEO, said, "We have continued the expansion of our best in class platform and 360 solution, that places the store and customer at the centre of our business, to the fastest growing and largest emerging market in the world.” 

“India's population over the next decade will have more drinking age consumers with smartphones, making the transition to e-commerce a necessity for  the Indian consumer who already understands how to shop on e-commerce platforms like Flipkart and Amazon," added Desai.

The company is looking at partnership opportunities for both stores and brands as they continue to expand their footprint in 5 countries with a ‘laser focussed' aim to be the world leader in spirit's e-commerce.

"Given our strong leadership team with over 100 years of experience in technology and spirits, our Indian heritage in both North and South India, and our relentless pursuit to be the predominant provider of spirits in e-commerce, it makes sense to drive our consumer-centric platform to India in this time of crisis with Covid-19 and shutdowns in many parts of India imminent," said Desai.

The company continues to grow exponentially in stores, states, numbers of orders processed, as the ‘only flat-fee' model-based e-commerce platform that lets you ‘have your cake and eat it too'.

This is through the branded application, website, marketing, and exclusive marketplace called BottleRover all for one price. Stores and consumers want ‘price transparency and parity' to in-store pricing not available on third-party providers who ‘upcharge’ prices and charge ‘transaction fees' to stores for the exact same service. The company has developed partnerships with the largest brands, distributors, and delivery platforms to provide a turnkey, go to market e-commerce experience.
 
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