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BEVERAGE

Vahdam Teas launches unblended single-estate teas for duty-free stores
Thursday, 09 May, 2019, 08 : 00 AM [IST]
Our Bureau, New Delhi
Vahdam Teas, a  vertically-integrated, online-first tea brand from India, has launched an exclusive range of premium unblended single-estate teas and gourmet in-house blends for duty-free outlets.

These products are targeted at the discerning global travellers passing through the five mega junctions – Indira Gandhi International Airport, Delhi; Chhatrapati Shivaji International Airport, Mumbai; Rajiv Gandhi International Airport, Hyderabad; Chennai International Airport, and Dabolim International Airport, Goa.

It featured on Oprah’s Favourite Things last year, and the Oprah Chai Tea Trio has also been exclusively launched in duty-free outlets.

Vahdam Teas has been disrupting the supply chain of tea by offering garden fresh tea leaves to consumers across the globe in the shortest possible time by leveraging technology and cutting out unnecessary middlemen.

These teas do not travel in containers for months before being packaged and sold. All the tea is procured directly from plantations and tea growers and within days of harvest, the packaged product is shipped directly from source in India to various parts of the world.

Vahdam Teas has registered a compound annual growth rate (CAGR) of over 200 per cent in the last two years and the brand has emerged as the fastest-growing tea brand.

On the association, Bala Sarda, founder and chief executive officer, Vahdam Teas, said, “We are excited to finally launch in India via the exclusive Travel Retail channels. In order to better cater to the travelling consumer, the brand’s line of travel retail products have been tailored to be more compact, travel-friendly, and can be used for gifting purposes to loved ones as well as professional contacts.”

“Going forward, we plan to also enter India’s modern retail and select general trade stores aggressively in top cities,” he added.

In addition to this, the company goes the extra mile in working on micro-social issues like education and health, which can positively impact the lives of our farmers. With its social initiative, TEAch Me, launched in 2018, one per cent of its revenue goes towards the education of its tea growers’ children.

Masala chai collection
India’s Original Masala Chai
It is a traditional Indian household tea that has gained immense popularity around the globe. Discover the robust flavour of signature Assam CTC and orthodox leaves blended elegantly with fresh, aromatic Indian spices like cardamom, cinnamon, black pepper, and cloves. Truly a flavourful cup of tea that weaves the malty flavours of Assam tea with the exotic essence of an Indian spice bazaar; piquant and with a subtle hint of spice that results in an overall savoury morning cup of tea.

Cardamom Masala Chai
It is a classic version of the popular Indian Masala Chai. The most premium and high-grade CTC black tea is sourced from Assam, and blended with pure, organic cardamom, procured from the southern state of Kerala, which is known to produce some of the best cardamom in the world. The result of this signature blend is a smooth and robust liquor with the subtle sweetness of cardamom in every sip.

Ginger Masala Chai
The popular Ginger Masala Chai has donned a bold and robust flavour at Vahdam. A unique and strong rendition of the Ginger Masala Chai, blended with an assortment of fresh, aromatic Indian spices like cardamom, cinnamon, cloves, black pepper, and the sweet note of liquorice.

Gold Collection
Vahdam Gold Darjeeling Spring Black Tea
This is an artisanal blend of superior first flush black teas sourced from high-elevation tea estates in Darjeeling. The blackish-green leaves boast of a captivating spring aroma of magnolias and honey. The liquour is mellow and has a beautifully complex flavour profile, with notes of sugary blossoms, a whiff of peaches, and tender notes of mangosteen. The liquor finishes on a mellow and sweet note.

Vahdam Gold Darjeeling Summer Black Tea
This tea, from Darjeeling, is a treat for the eyes and the palate. A second flush with a perfect balance of flavours, its leaves are brownish-black in colour and are well-rolled. The liquor is bold, astringent and brisk throughout. It is light-bodied with pleasant soft notes of blackcurrant.

Assam Gold Summer Black Tea
One of the finest summer teas, this golden tippy brew is from Assam. The long leaves are tightly-rolled and are interspersed with precious golden tips. The dark amber liquor has signature Assam attributes of being malty and sweet with top notes of ripe cherry and date palm. It starts out on a sweet, clean note with dominant woody notes in the middle and a pleasant malty undertone. A slight astringency accentuates the overall malty flavour of the tea.

Gift hampers Duo
This gift box contains the crème de la crème of the choicest in-house blends, curated by Vahdam’s skilled blenders. One is the Himalayan Gold Black Tea (a limited-edition, exclusive blend of premium black teas sourced from high-elevation gardens that are nestled in the Himalayan region of Nepal). The other is Original Masala Chai Tea. These are put together in elegant tea caddies.

Blush
This is a trio of Vahdam’s choicest, in-house blends that entice one’s senses with unique flavours and a host of health benefits. The first is the Sweet Himalayan Detox Green Tea that comprises a bouquet of fresh vegetal flavours with the sweet hint of stevia. The second is Turmeric Spiced Tisane, a tropical potpourri of turmeric and aromatic spices like cardamom, cloves, and black pepper. The third is Earl Grey Chai Tea, a unique take on the traditional Indian Masala Chai tea with the uplifting notes of bergamot extracts. It is packed in classy tin caddies in an elegant gift box.

Chai Tea Private Reserve Trio
It comprises three of Vahdam’s best-selling Chai Teas. The first is Ginger Masala Chai, a bolder rendition of the warm ginger tea. The second is Maharani Oolong Masala Chai, a play of premium, high-fired Oolong tea with a touch of rich, aromatic spices. And the third is the Sweet Cinnamon Masala Chai, a blend of premium Assam black tea with cardamom and cinnamon. They are packed in delectable tin caddies.
 
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