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Wine Water to launch O.Vine, spring water infused with alcohol-free wine
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Saturday, 09 June, 2018, 08 : 00 AM [IST]
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Rosh Pina
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Wine Water Ltd, an Israeli start-up, will launch O.Vine, the first spring water infusion with the spirit of wine, at the Fancy Food Show in New York between June 30 and July 2, 2018. It is an alcohol-free beverage.
O.Vine is shaping a new near water-category inspired by the world’s two oldest beverages, water and wine. It combines the benefits of healthful extracts from wine grape skins and seeds with pure spring water, and is an all-natural beverage without preservatives or added colours. Its colour and ingredients are derived from red or white wine grape waste.
“Developing O.Vine was extremely challenging,” explained Anat Levi, chief executive officer and founder, Wine Water.
“Based on our winemaking expertise, we designed proprietary technology and specialised techniques. These methods prevent oxidation – the main obstacle to keeping the beverage fresh and shelf stable – without alcohol and without preservatives,” she added.
O.Vine was conceived in collaboration with award-winning Practical Innovation, Israel, the creative brain behind brands worldwide. The team succeeded in developing clean, controlled process to prevent oxidation, all while maintaining the wine’s appealing natural colour and aroma.
Over the last 20 years, Levi, a seasoned wine executive, has been a dynamic force in the wine industry. She was chief executive officer, Golan Heights Winery, for nearly a decade.
“I'm passionate about creating innovative beverages based on winemaking traditions, proliferating wine’s wellness benefits and raising the lifestyle to a new level,” she added.
“When you are in the business of natural premium beverages, Mother Earth’s gifts such as spring water and soil are key factors in your success. So, it is only natural to do whatever you can to protect them. All of my recent initiatives have leveraged sustainable approaches, which have mainly been producing eco-friendly products with a minimal footprint,” Levi said.
“Our mission was to create a pure water sensation that not only inspires consumers to appreciate wine’s complex flavours and aromas, but also leverages sustainable principles by reusing the skins and seeds from the wine grapes remaining from the winemaking process,” explained Tal Leizer, chief executive officer, Practical Innovation.
“Drinking wine is a pure pleasure, but not all consumers are able to indulge due to its alcohol content. For example, it is recommended that pregnant women avoid alcohol entirely,” said Levi, adding, “O.Vine imparts the wine sensation and awakens the memory of drinking wine. The beverage delivers the health benefits of antioxidants without the alcohol. Moreover, by upcycling the excess wine ingredients, the product is environmentally-friendly.”
The O.Vine line features two still beverages and two carbonated drinks, which are available in red (such as cabernet, merlot, syrah and petit verdot) and white varieties (such as Riesling and gewürztraminer).
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