Saturday, May 27, 2017
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   

BOOKS

Washington Apple Commission unveils Washington Apple Cook Book in India
Tuesday, 11 April, 2017, 08 : 00 AM [IST]
Our Bureau, New Delhi
On the occasion of World Health Day, Washington Apple Commission (WAC) launched the Washington Apple Cook Book in association with Grehlakshmi magazine in New Delhi. The book highlights the health benefits of Washington apples - the #OriginalHealthFruit for Life - with an array of unique apple recipes from various celebrity chefs and home chefs.

It also emphasises on why apples should be a part of your daily lifestyle. The launch was graced by John Slette, senior attaché for agricultural affairs, United States Embassy, New Delhi; Rebecca Lyons, international marketing director, WAC; Keith Sunderlal, India representative, WAC; Vandana Verma, executive editor of Grehlakshmi magazine, cardiologist Dr H K Chopra and chef Sabyasachi Gorai.

The event witnessed an exciting cooking competition to showcase the versatility and usage of apples in various dishes. It brought together ten chefs who presented plated recipes using Washington apples. Out of these, the top four were chosen to participate in the mystery cookery box challenge, which involved creating an innovative Washington Apple dish with mystery ingredients. Chef Ritu Aggarwal, who presented Cold Washington Apple Pizza, bagged the winner title.
 
Sunderlal said, “We are happy to collaborate with Grehlakshmi to launch the Washington Apple Cook Book. The book is a synonym to good health and well-being clubbed with some unique recipes that can add a dash of magic to one’s kitchen.”

“It not only showcases several health benefits of Washington apples, but also includes on how they play an important role in our daily diet. We are certain that the launch will help us strike the right chord with a larger set of audience in India,” he added.

“We would like to congratulate the winner for an innovative recipe using Washington apples. Clearly, the participants have taken the competition to another level by their outstanding performance,” he added.
 
Gorai said, “An apple is a storehouse of nutrition and with that comes good health. I use Washington apples in salads, finely chopped or grated in yoghurt, shakes, smoothies or breakfast cereal along with some nuts.”

“Washington apples have their own natural sugar, so there is no need for additional sugar, making the meal deliciously healthy. Other ways to enjoy Washington apples is to add them in sweets or savouries, and what excites my palate are those heavenly crumbles, pies and bakes using sumptuous apples,” he added.
 
Manish Verma, director, Grehlakshmi magazine, added, “We are very pleased that Washington Apples have partnered with us to communicate the power and benefits of the #OriginalHealthFruit. With our massive reach across India, we believe our women readers, will instantly connect with the book and inculcate the habit of consuming apples for a fitter family. The Washington Apple Cook Book would be available across print and digital media, that can be bought and read on a click of a button.”
 
Print Article Back FNB News Twitter
Post Your commentsPost Your Comment
* Name :    
* Email :    
  Website :  
Comments :  
   
 

 
 
Food and Beverage News ePaper
 
 
 
 
 
 
 
 
Advertise Here
 
 
Interview
“A solution ready, available and proven”
Past News...
 
FORTHCOMING EVENTS
 

FNB NEWS SPECIALS
 
Overview
Packaged wheat flour market growth 19% CAGR; may reach Rs 7500 cr: Ikon
Past News...
 
Advertise Here
 
Advertise Here
 
Recipe for Success
Ability to connect dots great strength, says consultant Munshaw Ghildiyal
Past News...



Home | About Us | Contact Us | Feedback | Disclaimer
Copyright © Food And Beverage News. All rights reserved.
Designed & Maintained by Saffron Media Pvt Ltd