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Azelis witnesses response rate of 70% in principal satisfaction survey
Tuesday, 14 May, 2019, 08 : 00 AM [IST]
Azelis, a leading distributor of specialty chemicals and food ingredients, continually strived to improve its service, and was proud to share the results of the third of the company’s biannual principal satisfaction survey, which was undertaken in late 2018 and sent to 100 principals. It witnessed a high response rate of 70 per cent. This survey tracked and measured how the company performed for its key partners.

Having analysed all the results, Azelis now shares some of the learnings from the last survey.

From a satisfaction score of 3.91 in 2016, Azelis’ overall score improved to 4.06 (out of five) in 2018. Principal management, long-term partnership, friendliness of the staff, strategic alignment, transparency and professionalism were all highly scored, both in 2016 and 2018.

Compared to the 2016 principal satisfaction survey, Azelis has improved most in sales forecasting, in-depth knowledge of principal products, limited staff turnover and raising and handling customer complaints in the appropriate way.

Hans Joachim Müller, group chief executive officer, Azelis, said, “Partnerships are at the heart of our business and I am grateful that our partners took the time and effort to share their perception about our work with us.”

“Without their feedback, we would not be in the position to fine-tune our actions and constantly improve our service. We are proud of our continued enhanced performance, but will not stop there - continuously driving improvement is a core value of Azelis,” he added.

Müller said, “Eventually I would like to take this opportunity to thank everybody in Azelis, whose hard work and dedication were instrumental in this excellent performance.”
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