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Biryani Bees accelerates expansion across Tier 2 markets
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Saturday, 29 August, 2026, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Biryani Bees has raised $ 1 million in funding from the Vivek Oberoi Family Office to accelerate its expansion across India’s Tier 2 markets. The investment will support the brand’s expansion from its current three outlets in Uttar Pradesh to 10 outlets across Uttar Pradesh, Madhya Pradesh and other high-potential Tier 2 markets, laying the groundwork for a wider national rollout.
Vivek Oberoi said the investment was driven by both the product and the scalability of Biryani Bees’ business model. He said, “India’s next wave of consumption is going to come from Tier 2 and Tier 3 cities, and we believe there is a massive opportunity to build high-quality, standardised and affordable food brands for these consumers. Biryani Bees has the potential to become to Indian food what McDonald’s became to QSR: consistent, accessible and trusted.”
The funding will initially focus on expanding the outlet network, strengthening the company’s central kitchen infrastructure, building its operating team and developing a repeatable expansion model for Tier 2 markets.
Prerna Gupta, co-founder of Wolfpack Labs, said the brand was developed with the ambition of creating a national rather than local food business. “From the beginning, we wanted Biryani Bees to look and feel like a national brand, not a local biryani business. The opportunity now is to take that brand equity and pair it with a highly efficient operating model to build something truly national,” said Gupta.
Nitin Tiwari, founder of Biryani Bees, said the company was founded on the belief that consumers in Tier 2 cities should have access to food brands offering consistency, quality and experience comparable to national chains at prices suited to everyday consumption. He said, “This investment allows us to take what we have built in Uttar Pradesh and replicate it across markets. Our immediate goal is to reach 10 outlets, prove the model at scale and then build Biryani Bees into India’s most trusted everyday biryani and meals brand.”
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