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Cropin bags €700K strategic artificial intelligence deal
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Thursday, 07 August, 2025, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Cropin has secured a strategic €700,000 contract under EIT Food’s Impact Funding Framework. It will deploy its AI-powered initiative, First Potato - Field Intelligence for Regenerative Agriculture and Sustainability in Potato Farming, to accelerate the adoption of regenerative practices across Europe. As part of the initiative, it will convene a consortium of food processors, research institutions, and sustainability leaders to accelerate the transition from conventional potato farming to regenerative agricultural practices.
Its AI-powered decision support system (DSS) integrates crop-specific intelligence, real-time field data from sensors, satellite images, weather stations, IoT devices, and its own data models, and predictive analytics to enable the seamless adoption of regenerative methods without compromising yield or quality. First Potato delivers plot-specific daily advisories to growers tailored to the unique soil profile and microclimatic conditions of each farm, enabling optimised irrigation, input usage, and residue management. These hyper-local insights enable effective regenerative practices by enhancing soil health, significantly reducing the environmental footprint, and improving yields, making regenerative agriculture economically attractive and scalable.
In order to scale adoption across Europe, the First Potato deployment will scientifically validate its performance on pilot farms in Denmark and initiate the first commercial pilots with two potato processors in Germany and UK. It has partnered with Aarhus University, a globally recognised leader in sustainable agriculture research, to validate the insights and impact delivered by the platform.
Krishna Kumar, CEO and founder of Cropin, said, “As regenerative agriculture gains momentum, the absence of verifiable, measurable outcomes poses a real challenge to meaningful, scalable impact. Without robust digital systems, farmers struggle to consistently uphold regenerative principles. Through AI, data intelligence, and real-time decision-support, we are bridging this critical gap, bringing precision, accountability, and scale to regenerative agriculture. With First Potato, our goal is to help farmers adopt climate-smart practices that are both profitable and scientifically validated.”
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