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Internet Moguls’ founder Arya joins start-up Travographer as co-founder
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Thursday, 27 June, 2019, 14 : 00 PM [IST]
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Our Bureau, New Delhi
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Avijit Arya, hotelier and founder of Internet Moguls, has joined Travographer, a leading Gurugram-based start-up in the travel tech industry as co-founder. Travographer is an on-demand tech-enabled full stack visual content generation service that provides end-to-end photo and video production services. Using machine learning and artificial intelligence (AI), Travographer process the data from photographers all around the world, thus ensuring accelerated delivery, high scalability and standardised quality.
This is a win-win move for both Travographer and Arya, who is pursuing a plan to spearhead the hotel industry visual content business in India and across the world, as well as leading the strategic alliances and building the company culture with his energy.
He made his move at a time when Travographer is ready to scale its business to five more countries, especially North America. With his strong presence in North America, and his name being popular in personal branding coaching across different countries, his influence on Travographer’s journey in the next few years will be multi-fold.
Arya’s first founded company, Internet Moguls, is a complete hybrid tech + service agency for hotels, restaurants, travel companies airlines and tourism boards – offering end-to-end digital marketing solutions to the hospitality sector and delivering ‘guaranteed revenues.
Through Travographer, he aims to bring life to the creative vision of the hotel industry by providing them with a unique identity, strengthening their online presence through compelling visual content.
“Your brand is the ultimate gateway to your success. Building your digital identity well helps to grab the opportunities and capitalise on your presence. If the right content is cascaded to all right platforms, it hits the right brand note and visual content has a lot to do with building the reputation and attracting business for hotels,” said Arya on his new move.
There are over 200 million photos of food and beverages present online on Instagram and Facebook, tagged #food and #drinks. People select their stays after looking at the photos which make visual content most important for attracting customers.
Travographer, in its current form, has three types of offerings - travel photography, hotel photography/videography and events and wedding photography/videography. It aims to expand its services to Malaysia, Singapore and Europe by 2020.
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