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Kouzina Food Tech outlines strategy for next phase of growth
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Friday, 16 October, 2026, 14 : 00 PM [IST]
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Our Bureau, Bengaluru
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Since acquiring Vasudev Adiga’s, Kouzina Food Tech has grown the brand from 0 to 55 delivery-focused kitchens across Bangalore. The company has scaled the business, while retaining the flavours and familiarity that have made Vasudev Adiga’s a trusted South Indian name.
All 55 kitchens operate through Kouzina’s franchise network and are delivery-led. For the next phase of growth, Kouzina has invited established Bengaluru restaurants and commercial kitchen operators to add the Vasudev Adiga’s menu and brand within their existing licensed kitchens, helping them access additional delivery demand without investing in a separate outlet.
Kouzina reports strong customer retention and repeat ordering across active Vasudev Adiga’s locations. The company attributes this response to the brand’s trusted Udupi flavours, standardized recipes and consistent delivery experience, supported by customer feedback and order-level performance data.
“Growing Vasudev Adiga’s from 0 to 55 virtual kitchens in a year shows what is possible when a trusted culinary brand is supported by technology, disciplined operations and the right partners. Bengaluru remains central to this story, and we now want more strong restaurant operators in the city to grow with us.” said Shrikanth, Head of Business Development, Kouzina Food Tech.
The model is designed for established restaurants and licensed commercial kitchens with strong food-quality and operational standards. Selected partners can use existing kitchen capacity to add a new cuisine and revenue stream, supported by Kouzina’s brand systems, standardized recipes, sourcing, packaging, aggregator integration, training and technology.
“This growth has been shaped by the love customers continue to show for the authentic flavours of Vasudev Adiga’s. Our focus is to keep the customer at the centre of every decision, listen closely to their feedback, protect the taste they trust and continuously improve every order experience. Strong repeat demand is the most meaningful validation, that we are creating genuine customer delight.” said Geetika Anand Gupta, Group Chief Marketing Officer, Kouzina Food Tech.
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