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Mr Yum and me&u complete merger to create a food-tech super team
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Friday, 01 December, 2023, 08 : 00 AM [IST]
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Sydney, Australia
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The two leading sales and marketing tools for hospitality brands, Mr Yum and me&u, have completed a merger to become the global leader in their category. The combined company, which processes over $2 billion in dining transactions per year, will be led by Mr Yum co-founder, Kim Teo, as the new chief executive.
The merged business will operate under the me&u name, with a fresh visual identity that pays homage to the best of both brands. The new brand icon represents togetherness and perfect pairings - technology & humanity, server & customer, restaurants & community.
The brand is engineered to help restaurants serve up memorable guest experiences and grow their brand, so they can make every guest feel like a local. This means deeper and more flexible ordering capability including a staff app for upselling, proprietary CRM, email & SMS marketing tools, loyalty, guest feedback, and lots more.
The deal ends a four-year rivalry between the companies which started on their home turf in Australia and continued across US and UK in the past two years.
Kim said that the merger is the epitome of a “better together” situation. He said, “It makes a lot of sense from a business point of view to stop butting heads and start working together. But it makes even more sense from a customer perspective because we have the opportunity to build a best-of-the-best product that venues and their guests love.”
The two companies started courting each other at the start of the year, but the seed for the merger was planted in mid-2022, when Stevan Premutico, me&u’s founder, and Mr Yum co-founder, Adrian Osman, met for a few beers in Austin, USA.
“It was a bit like a first date. I walked out of that thinking he’s a good guy and we are fighting the same fight. At the end of a couple of beers I picked up the bill – so he owes me a round – I wrote a little note on the back of a receipt, as I gave it to him, and it said: ‘Let’s make this industry better’,” Stevan said.
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