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Nutrify Today celebrates five years of Innovation, expansion & leadership
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Wednesday, 12 February, 2025, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Nutrify Today, a pioneer in responsible nutrition innovation, marks a major milestone—celebrating five years of reshaping the global nutraceutical landscape through cutting-edge AI-driven product development, industry-first initiatives, and an unwavering commitment to ethical and sustainable nutrition.
In a move that underscores its ambitious global expansion, it is also making its US debut with the launch of its Somerset, New Jersey office, reinforcing its position as a key player in the North American market.
Since its inception in 2020, the company has been revolutionising nutraceutical product development with its proprietary AI-powered platform, NutrifyGenie. By enabling businesses worldwide to conceptualise and launch scientifically validated, regulatory-compliant nutrition products with unprecedented efficiency, the company has positioned India as a leading innovator in global health solutions.
Beyond technological breakthroughs, it has played a transformative role in shaping the future of responsible nutrition, inspiring the audience with vision and impact. Through its flagship C-Suite Sumflex initiative, the company has convened industry leaders, regulators, and policymakers to drive meaningful discussions on global nutrition standards, ethical product development, and sustainability. This initiative has been instrumental in shaping policies that balance business growth with responsible innovation.
Further strengthening industry capacity, Nutrify Today Academy has emerged as a premier platform for upskilling professionals in the nutraceutical sector. The academy offers a range of courses and training programs focusing on knowledge, compliance, and scientific rigor. It is cultivating the next generation of innovators committed to quality and ethical responsibility in the industry.
The launch of Nutrify Today’s US office in Somerset, New Jersey, is a strategic move that marks the company's entry into North America’s dynamic nutraceutical market. This office will serve as a hub for the company's operations in the region, supporting its growing U.S. client base. To ensure seamless access to its AI-powered solutions, the company also plans to establish a dedicated data center in New Jersey.
Amit Srivastava, founder of Nutrify Today, said, “This is more than an expansion—it’s a defining moment for both Nutrify Today and India’s global positioning in responsible nutrition and AI-driven innovation. Our vision extends beyond business growth—we are committed to reshaping the future of health and wellness through high-impact, ethical solutions. With our US presence and investment in local infrastructure, we are setting new benchmarks for the industry worldwide.”
Dr Anand Swaroop, co-founder of Nutrify Today, said, "Nutrify Today is truly a disruptor, and being in the right market is essential for gaining visibility and trust. This is just the first step toward globalisation, and many more initiatives are planned for the near future."
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