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Swiggy’s Summer Trends 2026 reveals consumers food ordering habits
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Friday, 24 July, 2026, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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As temperatures soared this summer, refreshing flavours and beverages ruled the carts, according to Swiggy’s Summer Trends 2026. Analysing the consumers’ food ordering behaviour between April 15 2026 and June 16,2026, Swiggy, India’s pioneering on-demand convenience platform, observed that the demand for desserts grew 19.2% YoY, with emerging cities like Amaravati (63% growth YoY) and Thanjavur (44.1% YoY) leading the way. Also, the demand for cold beverages increased 20.7% YoY. The ‘king of fruits’ was no doubt the ‘king of the season’ also. Mango-mania gripped the country with demand for mango-flavoured treats such as desserts and ice creams growing 19.3% YoY. On average, Swiggy delivered 1547 Mango Lassis every day during this period, making it one of the most ordered mango beverages. The platform also observed Pune’s Mango Mastani trending in Nashik, Mysuru, Mangaluru during the period. Also, Mango Tart topped the charts in baked desserts. In a true display of mango-mania, a Swiggy customer in Bhopal placed a single order for 120 pieces of Mango Cake! Meanwhile, a customer in Mumbai spent Rs 16,644 on an order of 38 units of Mango Gateau! While mango ruled the charts, coconut flavour was also one of the season's most sought-after coolant. Coconut flavoured ice cream was a national favourite, with demand growing 13.4% YoY during the two-month period. The demand for coconut ice cream was concentrated in Mumbai, Bengaluru and Hyderabad amongst the metros, while Surat, Raipur, and Vadodara led the emerging markets. There were also customers who placed big orders of coconut ice creams. A customer in Central Goa ordered 60 units of tender coconut ice cream in a single order, while a consumer in Hyderabad spent Rs 17,780 on an exclusive order of the same. To beat the heat, consumers turned to cold beverages. While Mango, Orange, Lime, Watermelon, Strawberry, and Pineapple featured in the top ten favourites, it was Coffee and Mocha that stole the show. Demand for coffee and mocha-based drinks increased 38.4% YoY with orders peaking between 4pm and 9pm. Caffeine recorded 2.5x faster growth than the overall cold beverage category. Mumbai, Delhi and Bengaluru lead the demand. Also, 4pm-9pm was the peak ordering window. Swiggy also observed a strong demand for healthy and conscious options with 84% YoY growth in demand for High-Protein food and 105% growth in demand for low calorie food, while demand for Zero/Sugar-Free foods increased close to 30% YoY.
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