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Amul to launch Calci Plus
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Saturday, 29 December, 2007, 08 : 00 AM [IST]
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CALLED Amul Calci Plus in the second week of June. The new product, priced at Rs 35, will be available in one-litre tetrapack.
According to Hrishikesh Bhatjiwale, depot-in-charge, Mumbai, "The milk contains 100% natural milk calcium and is targeted at pregnant women, children and old people suffering from osteoporosis. A person needs 400-600mg of calcium daily whereas a pregnant woman requires 1000 mg. Amul Calci Plus easily meets these requirements.
As a market leader, it is our initiative to bring out products which also addresses the health issues of the masses." Overall there's daily consumption of 2.5 lakh litres of tetrapack milk in the country. Amul has a 60% market share in the tetrapack milk segment with brands like Taaza, Gold, Shakti, and Lite Slim and smart.
Amul will also be launching a blister school pack of butter in the middle of January. It will have 12 packs of 8gm butter each, in plastic box, and will be priced at Rs 24. "We already got a favourable response for blister pack in airlines. Now we want to extend this convenience to our daily customers too," Bhatjiwale said.
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