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Creamline launches milk straight from Godrej’s farm to consumer’s doorsteps
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Tuesday, 04 June, 2024, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Creamline Dairy Products Limited (CDPL), a subsidiary of India's largest and diversified agribusiness, Godrej Agrovet Limited (GAVL), has announced the launch of Godrej My Farm Milk, a premium milk straight from Godrej’s farm to consumers’ doorsteps. With Godrej My Farm Milk being directly sourced from Godrej’s own farm, pasteurised, and packaged using cutting-edge technology, it ensures that milk is fresh with its natural flavour and nutritional value intact. To be available only in Hyderabad, the entire process from milking to product reaching the consumer is automated, thereby making Godrej My Farm a zero human touch milk with a single point fully controlled supply chain starting from feed to breed.
Today, Indian consumers are very conscious of their health and strive to choose the best for themselves and their families. The same was also resonated in the findings of the Milk Report titled ‘Bottoms Up…India Says Cheers to Milk’, with 1 out of every 2 consumers considering hygienic sourcing, processing, and packaging in addition to the assurance of no adulteration while purchasing the milk.
Commenting on the launch, Bhupendra Suri, CEO, Godrej Jersey, said”, “We, at Godrej, are fully committed to the way our milk is produced and distributed. With the quality of milk dependent on how cows are treated, we take personalised care of 1,400 cows, including monitoring their food and health on a regular basis. This, coupled with our state-of-the-art processing plant and fully controlled supply chain, enables us to deliver untouched, nutritious, and fresh milk. Being a single source of milk with complete traceability from cow to packaging, ensuring its safety, consumers can now enjoy Godrej My Farm milk as if having a cow in their backyard and milk reaching their table.”
The milk report launched on the sidelines further highlighted that 55 per cent of consumers associate unhygienic milk with unbranded milk options. Additionally, with 90% of consumers willing to pay more or a premium for high-quality and safe milk, the report reiterated the growing demand for pure and safe dairy products among consumers.
Priced at Rs 50 for 500 ml, Godrej My Farm is currently available across 70+ modern trade stores and also on the leading quick-commerce channels like Zepto, MilkBasket, BB Daily, and FTH Daily. The company aims to be present across 500+ modern trade stores in the city of Hyderabad by year-end.
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