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Start-up Truly Desi expands to Mumbai, eyes growth in the A2 dairy segment
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Saturday, 20 May, 2023, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Truly Desi, an A2 dairy and grocery startup has announced its expansion in Mumbai. Truly Desi's product range in Mumbai will include Gir Cow A2 Milk, Gir Cow Cultured Ghee, A2 Paneer, and A2 Kullhad Dahi as of now. The brand is committed to providing pure and healthy dairy products that families can trust. The Pune-based company offers a large variety of desi dairy products, certified organic groceries, fruits, and vegetables.
Speaking about the expansion, Truly Desi's co-founder Rupali Kakade said, "Consumption of adulterated milk and milk products led to my daughter’s illness a few years back, and that’s when Truly Desi was born to provide pure A2 products that families can trust. With the wonderful response we have received in Pune in the past four years, we are encouraged to start our operations in Mumbai.”
To manage their operations in Mumbai, Truly Desi has set up an in-house logistics and delivery team that will handle the operations from farm to doorstep delivery of all products. The team will ensure that the products reach the customers in a fresh and timely manner. The company has set a target to reach 2,000 litre daily of Gir Cow A2 Milk in the next three months. The brand has been working on the operations and supply chain for the past couple of months and has received a positive response.
“The awareness towards A2 milk and organic food is increasing constantly which has led people to take a step towards better food choices which aligns with our brand's vision and mission.", Kakade added.
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