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EQUIPMENT

Asahi Kasei debuts in Indian kitchens with Premium Wrap, Cooking Sheet
Wednesday, 28 August, 2019, 16 : 00 PM [IST]
Our Bureau, New Delhi
Asahi Kasei, Japan’s leading kitchen accessories brand, has recently debuted in Indian kitchens with three offerings - Premium Wrap, Frying Pan Foil and Cooking Sheet. The fact that these products have been in use in Japan for 50 years now is a testament to their utility and quality.

These three kitchen accessories are a boon for health-conscious homemakers, working women and anyone else on the go. They are extremely convenient to use and save on time that can be used to pursue other interests.

Luve Oberoi, marketing manager, Asahi Kasei, said, “Asahi Kasei enters the market at a very opportune time as Indians are becoming increasingly receptive to innovative products especially in cooking and baking.”

“Since our target audience is the general working class ladies and housewives in India, we have appointed celebrity chef Amrita Raichand as the brand ambassador for our products in India,” he added.

“Her focus on promoting a healthy lifestyle complements the values we endorse as a company. The experience and expertise she brings to the table is invaluable,” Oberoi said.

The Premium Wrap comes with PVDC Cling film which is far superior to PVC or PE cling film. It keeps food fresh for a longer time and prevents moisture and smells from seeping through.

It is ideal for storing raw vegetables, fruits, poultry, seafood and roti dough without any fear of discoloration or oxidisation, and thus eliminates any wastage of food. The Premium Wrap is available in the market at a price point of Rs 250, and on an average, it can last for a month.

The Frying Pan Foil enables you to simply place a sheet of foil on the pan and start cooking. It is coated with silicone on one side which prevents food from sticking to the foil.

There is no need to use oil which limits any additional calorie intake. Zero oil usage removes the hassle of cleaning the pan afterwards which saves time. It is available in the market for Rs 249.
The Cooking Sheet can be used for baking in the microwave oven and traditional ovens as well. There is no need to grease the baking pan or tray, as it is coated with silicone on both the sides, and hence, no need to wash them after use. The price point of the cooking sheet is Rs 179.

These three kitchen supplements are available in an attractive package. They render convenience and ease of use with a smart blade and carton box.

The products are available in stores in Delhi, Mumbai, Pune, Bengaluru, Kolkata, Hyderabad and Chennai and online via Amazon and Bigbasket.

Asahi Kasei is a global giant in chemicals and material science. It has a turnover of $18.5 billion, and engages with customers in over 100 countries.
 
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