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EQUIPMENT

Pocket Kitchen introduces Thermomix, smart kitchen appliance, in India
Wednesday, 24 April, 2019, 12 : 00 PM [IST]
Our Bureau, Bengaluru
Pocket Kitchen has unveiled Thermomix, an all-in-one smart kitchen robot and appliance, in India. It will enhance the way people cook by helping them unlock their full culinary potential, while saving time and effort.

The concept of Thermomix is based on a perfectly complimentary combination of sophisticated, intelligent technology and a wealth of recipes tailored to the appliance.

However, the kitchen space, where people spend most of their time planning their meals, has not seen a great deal of technological advancements, and hence, the kitchen robot will revolutionise the way one cooks just about anything.

With over 40 years of German design and innovation, Thermomix unites the functions of 12 appliances into one compact unit. These include milling or grinding, cooking, emulsifying, whipping, steaming, mixing, precise heating, etc.

In addition, it has an array of features to access recipes guided step-by-step to create quick and easy dishes. The product also provides an option of selecting recipes that are automatically built into the product or a preference to choose the manual cooking mode, which gives the user greater control to create his/her own recipes.

Speaking on the brand, Siddharth Dhurka, director, Pocket Kitchen, said that it was important to create strong brand awareness across the country, and have a series of happy customers who could not only benefit and enjoy using Thermomix, but also act as strong advocates and brand ambassadors for the product.

Thermomix is a brand by Vorwerk, a German family-owned company founded in 1883. The current Thermomix has a heating element, a motor for fast or slow blending and stirring, and even a weighing scale.

Technically, this extremely versatile smart kitchen robot, which is probably also the world’s smallest, does the job of 12 appliances.

About 80 per cent of Thermomix appliances are sold to households, with a trend where three units are sold every minute.

Apart from making its mark in the household sector in India, the product is also popular among chefs, and is used at leading hotels in India, including the Taj Group, Oberoi Hotels, Trident, Marriott, Sheraton, ITC, Novotel, etc.

Thermomix also commands a strong name in the research and development (R&D) facilities of such organisations as Cipla, Abbott, Nestle, Mondelez International, Kraft Heinz and Haagen-Dazs, to name a few.

It also has an option for customers to join the dynamic sales team and show their passion for food and sales with a very flexible yet rewarding programme. The company also has a unique and customer-friendly experience centre located in Jakkur.
 
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