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BL Agro Group launches agri value chain to support farmers & agribusiness
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Tuesday, 08 November, 2022, 14 : 00 PM [IST]
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Our Bureau, New Delhi
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B L Agro Group, which comprises of Leads Connect Services - an agritech company, Rohilkhand Laboratory & Research Centre (RLRC), BL Agro Industries, an FMCG company and Laxmi Agro, a food commodity trading and export house, launched "Khet Se Kitchen Tak" solution at the India Food Expo held in Lucknow, Uttar Pradesh, recently.
As the agri sector desperately needs to improve productivity and sustainability, this farm-to-fork solution offers just that. It creates market linkages throughout the agri value chain by clubbing the services provided by subsidiaries of the B L Agro corporate umbrella.
The three-day event was inaugurated by Uttar Pradesh Chief Minister Yogi Adityanath in the presence of Union Minister of State for MSME Bhanu Pratap Verma.
All the services offered by all the group companies – Leads Connect, RLRC, BL Agro and Laxmi Agro are displayed during the trade fair. A live demo was given for both Vtol and Agri drones to Deputy Chief Minister Brajesh Pathak and Kapil Dev Agarwal, Minister of State of the Ministry of Vocational Education and Skill Development of Uttar Pradesh. Navneet Ravikar, chairman & managing director, Leads Connect Services, briefed them about the initiative as well as gave them a first-hand experience of flying the drones.
Four entities are synergising the “Khet Se Kitchen Tak” initiative to provide full-stack solutions to ease problems for farmers, Farmer Producer Organisations (FPOs), and agribusinesses. With Leads Connect Services providing precision farm advisory, financial, and crop risk management to the agriculture community; Rohilkhand Laboratory & Research Centre (RLRC) providing critical food testing, assaying, and certification facilities to agri-businesses at the farm gates; and BL Agro and Laxmi Agro providing market linkage, bringing finely curated, packed quality food material to consumers' kitchens through its extensive network of distributors pan-India.
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