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Diageo India launches World Class Cocktail Festival: 2021 Homecoming
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Thursday, 25 March, 2021, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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Diageo India launches a 10-day World Class Cocktail Festival, filled with innovation, creativity, and community. The festival celebrates the art of mixology from March 18 to 28, across 12 cities in no less than 100 venues.
India's top 100 mixologists flaunt their latent skill and put their skills to test for the first time. Signature recipes by entrants to the competition are offered to consumers, further emphasising the connection between talent and audience. The competition will continue with multiple challenges, and one person will be identified as the country's top mixologist and represent India at the World Class Global competition, to be held in Madrid in July 2021.
The cocktail festival will feature top 100 chosen mixologists among many enthusiasts who submitted their cocktail recipes online in the first round of the competition. The second stage will see them take on a range of challenges that are thrilling and gruelling in equal measure while crafting the limited-edition cocktails at the cocktail festival.
Consumers can experience the joy of these cocktails along with revelling in an atmosphere that celebrates talent, diversity and brings together people to celebrate the finest mixologists of the country. Walk into select bars in your city to experience the festival with thoughtful menu's that give back to India through emotional storylines, community engagement, sustainable practices, and a keen collaboration between the bar and kitchen are supported by Johnnie Walker Black Label, Tanqueray no. TEN, Ketel One Vodka, Talisker 10YO and Singleton of Glendullan 12YO.
With an aim to educate and inspire bartenders to scale new heights in the profession, the company launched its 12th edition of the unequalled battle of mixologists to steer drinking culture in the new normal. Participants across the country sent in their bespoke cocktail recipes, which will now further be handpicked by an expert panel, representing food and beverage, restaurateurs, media and industry leaders.
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