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EVENTS

Kurz to showcase foiling at PrintEx 19 Labelling and Packaging Expo
Saturday, 03 August, 2019, 08 : 00 AM [IST]
Sydney
Kurz, a leading supplier of metallised foil-based solutions for security and surface decoration, will be showcasing exciting and functional examples of foiling and embellishment at the PrintEx19 Labelling and Packaging Expo slated to take place in Sydney between August 13 and 16, 2019.

Designers and brand owners alike will learn how to elevate and differentiate their brands and products from the crowd with smart surface decoration that not only wows customers, but also protects them from the scourge of piracy and counterfeiting.

Stephen Pratt, managing director, Kurz Australia, will be presenting at 10:30am on August 14, 2019, on Why Shiny Matters to brands, and how Kurz Trustconcept solutions allow brand owners to protect their products without compromising brand image and well-designed packaging.

“We will be showcasing how Kurz optical security features merged with our Trustcode Base suite of solutions can protect products from counterfeiters without impacting brand representation,” he added.

“Our Trustseal brand protection devices and Trustcode software suite link visual effects to useful software tools and open up new opportunities for branding and market analysis. These same solutions also allow brands to track and trace products, communicate with their customers and enrich customer relationships,” Pratt said.

Hinderer Mühlich (H+M), a member of the Kurz Group, is the leading manufacturer of embellishment tooling and dies for the label and packaging industry. Hong Kong-based Dicky Lai, a renowned hot stamping die technology expert, will be at PrintEx19 to meet with designers and show them the effects created from H+M’s exclusive micro and nano dies.

Also at the conference, and running a hands-on workshop at the Kurz exhibition stand is Adrian Barbero, Kurz’s national technical specification manager, who specialises in print embellishment and packaging development.

“Foil printing is an elegant, eye-catching way to stand out in a crowded market and add a sophisticated finish to your product packaging. Those considering foils as part of a design, should stop by and pick up a copy of our five top tips for branding with foils,” he added.

The following are the Kurz team members attending PrintEx19:

Stephen Pratt, managing director
Stephen Pratt is managing director, Kurz Australia. He is responsible for marketing and sales activities of all Kurz products in Australia, New Zealand and the Pacific Islands.

He manages the Kurz Kinegram DOVD (Diffractive Optical Variable Device) solutions which are used to protect government documents and are incorporated into the design of Australia’s new banknotes. An authority on the integration of security into design, he works closely with forensic document examiners on the latest trends and today’s best practices.

Pratt is also a leading voice on the need for Australia’s federal and state governments to increase security on all government-issued identity documents such as drivers’ licences, passports and the Medicare card to reduce identity theft and fraud.

Adrian Barbero, national technical specification manager
Adrian Barbero is national technical specification manager, Kurz Australia. In his role he promotes the use of foil on packaging, labelling, print collateral and other products by increasing its awareness amongst designers, brand owners and printers.

He is a top performing, professional national key account manager, technical specification manager and B2B (business-to-business) salesperson.

Barbero has 16 years’ sales experience including new business development, specification management and sales management.

He has specialised in print embellishment and packaging development, and has extensive experience in industries including graphics, hygiene chemicals, capital equipment and beverage manufacturing.

Justin Alderton, NSW/Queensland sales manager
Justin Alderton is sales manager for New South Wales and Queensland. In his role, he provides decorative and protective foil solutions to manufacturers in both the states. He has held business development roles in print packaging and supply chain companies since 2001.

David Murphy, national sales manager
David Murphy is national sales manager at Kurz Australia. He is responsible for sales and managing major accounts in Australia and New Zealand, and specialises in graphic product management. His experience spans 23 years with Kurz, and is renowned for his expertise in foils, stamping technology and application.

Dicky Lai, APA business development manager, Hinderer Mühlich GmbH and Co, KG

As APA business development manager of Hinderer + Müehlich, Lai is highly focussed on providing hot stamping die technology that provides optimum results.

H+M’s global platform combines a worldwide team of experts with a development processes methodology that results in the highest level of service.

The H+M teams create, modify, and optimise to produce precise and prompt results that make ideas visible.
 
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