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VBev concludes Elit Masters 2023: A spectacle of mixology takes spotlight
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Wednesday, 27 September, 2023, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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VBev, a leading importer and distributor of premium spirits in India, has announced the successful culmination of the Elit Masters 2023 - Bartender Challenge in Mumbai. This annual event, in partnership with the Stoli Group, brought together the finest bartending talents from across the country, setting new standards for innovation and mixology.
VBev's Elit Masters 2023 was a celebration of mixology brilliance, with participants pushing the boundaries of cocktail creation. Over 60 participants from North-East, South, and West zone battled fiercely in the Semi-Finals; creating exceptional Elit Vodka cocktails to secure spots in the Grand Finale. Of the 60 participants; 10 contenders were selected and among all the exceptional mixologists who participated, Dhananjai Subramaniam emerged as the champion, captivating the judges and spectators with his unique approach to mixology along with Akash Singh securing the position of first runner-up and Manoj Singh Rawat as the second runner-up.
Sumedh Singh Mandla, CEO of VBev, expressed his enthusiasm about the event, saying, "It was an incredibly busy but fulfilling week with the Elit Masters 2023 Campaign! Hosting four events in four days across three cities is no small feat, and it's wonderful that it came out as a world-class experience.It is especially gratifying that we encountered some exceptional talent and enthusiasm from the bartending community."
The competition provided a platform for bartending virtuosos to showcase their creativity and exceptional skills by curating a unique Martini Freeze using Elit Vodka. The event featured a series of challenges that tested the contestants' knowledge, technique, and ability to think on their feet.As the winner of Elit Masters 2023, Subramaniam will represent India at the Global Final in Athens, where he will compete against the world's best bartenders.
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