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Indian ranked as the favourite cuisine, Delhi named the best place for food in YouGov’s World Food Rankings 2023
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Monday, 16 October, 2023, 12 : 00 PM [IST]
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On World Food Day, YouGov India surveyed urban Indian respondents to know their most preferred cuisines and food brands.
Results from the survey show that Indian cuisine ranks first among urban Indians, with eight in ten (81%) saying it is their favourite cuisine. There is a considerable gap between the next two favourites, and less than three in ten named Chinese (28%) and Italian (25%) as their preferred cuisines.
Both Chinese and Italian cuisines are significantly more popular among women than men (31% women vs 24% men and 29% vs 21%). It is also interesting to note that while men have a higher liking for Japanese food (10% vs 6%), women have a penchant for Korean cuisine (9% vs 4%).
Among the generations, even though Indian is the favourite cuisine across age groups, its preference is lower among members of GenZ as compared to others (76% GenZ vs 83% millennials and 82% GenX). On the other hand, American cuisine has a strong resonance with the youngest adults (at 23%).
When it comes to rating cities on their food, Delhi comes out as the clear winner (at 34%), followed by Mumbai (28%) and Hyderabad (21%).
YouGov also asked urban Indians to rank their favourite QSR and DTC brands from the key brands they are aware of in each category that.
Of the QSR/ fast food chains that they have heard of, McDonald’s and Domino’s top the rankings, with almost half (46%) choosing them as their favourite brands. KFC comes in next (42%), followed by Pizza Hut and Burger King (27% and 24%, respectively).
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