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FOOD PROCESSING

Mother Dairy enters breads category with innovative milk & fruit bread
Saturday, 01 August, 2020, 08 : 00 AM [IST]
Our Bureau, New Delhi
With changing lifestyle creating significant awareness for convenience food, the humble bread loaf has risen in popularity to occupy a permanent place in pantries of every household.

Alive towards its consumers, Mother Dairy, the most diversified dairy brand in India, on Thursday announced its entry in breads category, as a quick and nutritious option for breakfast staple. The leading dairy brand has further expanded its breakfast basket with its own range of sandwich bread, brown bread and a first in the category “milk & fruit” bread for kids. The newly introduced range also strengthens our breakfast portfolio as a source of protein with low fat content.

The company is the only dairy in the country to offer products spanning across fruits, vegetables, edible oils, milk & dairy products and packaged sweets to the consumers. With trust as one of its core values, it has always believed in serving pure and holistic food options.

The bread launch comes close on the heels of the successful HaldiMilk, which is a testimony to the company’s agility and consumer-centric approach when it comes to product innovation. The consumer has always been at the centre for the brand and the company stands for its values of trust, care, love, and warmth.

“To leverage the existing robust network of booths across Delhi NCR, Mother Dairy is bringing nutritious, safe and good quality range of breads to its consumers of the region as a convenient food option for all age groups.” said Sangram Chaudhary, MD, Mother Dairy Fruit & Vegetable Pvt. Ltd, about the launch.

Apart from convenience, bread is also considered a staple food option for breakfast as it is ready to eat. “Mother Dairy already offers milk, butter, cheese, curd and fruits. With bread, we also want to raise awareness about breakfast and how it is the most important meal of the day. It has been found that one out of four Indians in metro cities, skip breakfast, which could lead to chronic diseases.” said Chaudhary.

The bread range in Phase - I will be available at approximately 1,800 exclusive outlets of Mother Dairy and Safal F&V outlets across Delhi NCR. The price range includes sandwich bread – 500 gm – Rs 30 and 700 gm – Rs 40; brown bread – 400 gm – Rs 30; and fruit & milk bread – 150 gm – Rs 15.

“The bread market in India is localised due to logistical and supply chain issues. With Mother Dairy this has never been a challenge because of our existing network. Hence, having a bread in our kitty was a natural fit,” added Chaudhary. Additionally, the company is also exploring at a larger bakery play.
 
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