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FOOD PROCESSING

Mrida unveils Earthspired millet-based quick cook & serve upma, khichdi
Friday, 06 September, 2019, 08 : 00 AM [IST]
Our Bureau, Mumbai
Mrida, through its FMCG (fast-moving consumer goods) brand Earthspired, has launched healthy millet-based quick cook n' serve upma and khichdi. They combine convenience with health and wellness. Earthspired represents a healthy, wholesome and straight from rural India business.

Earthspired millet upma is a special multi-grain, gluten-free mix of foxtail millets, Bengal gram and spices. High in complex carbohydrates, dietary fibres and proteins, this ready-to-cook (RTC) upma makes a wholesome, nutritious and tasty breakfast/snack option. 
 
Earthspired millet khichdi is a special multigrain, gluten free mix of little millets, legumes and spices. High in complex carbohydrates, dietary fibre, iron and proteins, this RTC khichdi makes a wholesome, nutritious and tasty meal.

Available in 200g packs, these products are available on Amazon, BigBacket and Mrida’s site, earthspired.com. While the millet upma pack is available at a maximum retail price of Rs 90, the millet khichdi pack is priced at Rs 100.
 
Understanding the need for healthy and convenient food choices without fortificants, Earthspired’s RTC range comprises millets or nutri-cereals (also referred to as wonder seeds).

These RTC products are formulated to give more nutritious and healthy options, along with good taste and convenience of preparation and use. The Earthspired range, through its More Millets More Health value proposition, provides wholesome nutrition fulfilling specific health requirements.
  
“In today’s day and age, we focus more and more on RTC offerings that add convenience to our daily lives. Keeping this in mind and the nutritional value of millets, we have created our first offerings that are a powerful mix of ease of use, and health,” said Iksha Chhabra, chief nutritionist and business head, Earthspired.

“Unfortunately, in our quest for off the shelf products, health becomes a low priority. Our products are here to change that. Our upma and khichdi are powered by millets that have complex carbohydrates with high dietary fibre and essential nutrients,” he added.
 
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