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MTR Foods ranked as India’s Most Attractive Brand, 2015, in TRA report
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Tuesday, 10 November, 2015, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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fiogf49gjkf0d MTR Foods Pvt. Ltd, the pioneer of packaged foods in India, has been listed as Most Attractive Brand of India in the category of Fast Moving Foods in ‘India’s Most Attractive Brands, 2015, Report’ by TRA.
In addition, the brand MTR Foods has also been acknowledged as the Second Most Trusted Brand of India in the category of Fast Moving Foods in ‘The Brand Trust Report – India Study 2015’ by TRA.
Both the reports have been conducted and compiled by TRA (formerly Trust Research Advisory) - India's foremost data insights company which is dedicated to understanding, simplifying and researching aspects that make the intangibles of brands more measurable. TRA has been publishing India's Most Trusted Brands in The Brand Trust Report for the last five years consecutively and India’s Most Attractive Brands for two years.
Getting listed in ‘The Brand Trust Report’ and ‘India’s Most Attractive Brands Report,’ studies is closely related to marketing and branding actions of the brand in a given year.
“It is a privilege to be recognised amongst India’s most trusted brands as well as India’s most attractive brands. This is a testament to our commitment to our consumers to provide them superior quality authentic Indian food and delight our consumers at every step. To be looked upon as a trustworthy brand is a very special attribute and we look forward to winning more such accolades in the future,” said Sanjay Sharma, CEO, MTR Foods.
The company, which is a subsidiary of Norwegian conglomerate Orkla, has a 90-year-old history of blending authentic Indian flavours in modern formats, to keep abreast with evolving tastes of India. It has a diverse portfolio including breakfast, lunch and dinner, snacks and desserts that cover every meal occasion. It adheres to the most stringent quality standards, from sourcing ingredients to processing and packing, besides having a ISO 22000 and HACCP certified facility.
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