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Organic food company Truefarm Foods launches products on Amazon India
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Thursday, 08 March, 2018, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Truefarm Foods, a company that offers a wide range of organic foods based on nutrition science, has launched its products on Amazon India. As a part of its objective to make India healthy, the company will offer a host of products, including pulses, superfoods, spices and nuts, breakfast cereals, flours and sweeteners.
Its objective is to replace most of the food items in people’s daily diet with healthier, chemical-free, nutritious and delicious organic alternatives. The company aims to provide 100 per cent nutrition with 100 per cent organic sources through its products.
Truefarm’s products are priced between Rs 45 and Rs 850. The company encourages consumers to eat healthy organic food and helps them meet their nutrition goals without the use of chemical supplements. Besides, it is helping farmers adopt sustainable agriculture that enriches the soil and helps farmers get better commercial values for their crops.
Speaking about the launch, Ravi Jakhar, founder, Truefarm Foods, said, “We are excited about our product launch on Amazon. It is a wonderful platform that makes it convenient for consumers to buy products with in-depth research and allows us to communicate with our consumers about our innovative nutrition science-based organic food products.”
The company’s products are available in India via its portal. Besides, they are also sold via retail as well as directly to consumer channels in select cities.
It is also launching in several global markets including the United States, the United Kingdom, Italy, Germany, France, Spain and the Middle-Eastern countries.
Currently, Truefarm sources nearly 50-60 organic ingredients for making healthy 100 per cent organic food products. These include grains and millets, seeds and spices and come from the farms of thousands of farmers across India.
The raw ingredients are mainly from farms in Rajasthan, Madhya Pradesh, Karnataka and Maharashtra, while some crops come from Uttarakhand, Andhra Pradesh and Odisha, among other states.
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