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Apis India expands portfolio with dates, fruit jam, green tea & pickle
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Tuesday, 27 February, 2018, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Apis India, a producer, distributor and exporter of quality honey, has now added dates, Fruitilicious Fruit Jam, Five Senses Green Tea and Spicelicious Mixed Veggies Pickle to its portfolio.
In the dates category, Apis has introduced two variants - Apis Arabian Pearl (premium Fard dates) and Apis Royal Zahidi Dates (premium dates) available in 250g and 500g packs.
Apis Fruitilicious Fruit Blast – The Fruitiest Mixed Fruit Jam is a blend of fruits. Jam, being a favourite with children, can either be enjoyed with bread or rolled between chapatis or used as a dressing on desserts.
It comes with the promotional offer of a free sipper with every pack. In a market that is extremely price-sensitive, the product is available in a 500g pack priced at just Rs 120.
The company offers two variants of its green tea brand Five Senses, namely Apis Five Senses Green Tea and Apis Five Senses Green Tea with Tulsi. They are available in 50g packs containing 25 tea bags priced at Rs 99.
The two variants of Apis Spicelicious Pickle - Mixed Veggies and Mango - are available in 400g packs priced at Rs 90.
The 25-year-old company is headed by Vimal Anand and Amit Anand, who serve as its managing director and joint managing director, respectively.
It has a state-of-the-art manufacturing facility in Roorkee. It is spread across an area of over seven acre and has a capacity to process over 100 tonne of honey per day.
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