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Friendship Day boosts Ajay’s Café burger and cold coffee sales
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Friday, 07 August, 2026, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Ajay’s Café reported a sharp increase in demand for its signature burgers and cold coffees across its café network on Friendship Day, driven by higher consumer footfall and occasion-led celebrations. Cold coffee sales jumped 89 per cent compared to the previous day, reaching 16,834 cups, while burger sales increased nearly 54 percent to 33,472 units.
The highest contribution came from Ahmedabad, Surat, and Vadodara, which together accounted for nearly 60 per cent of the brand’s total Friendship Day sales across both product categories, highlighting strong demand in Gujarat’s major urban markets.
Friendship Day emerged as a key consumption occasion, with both its flagship food and beverage offerings witnessing simultaneous growth. Burgers and cold coffees have been central to Ajay’s menu since its inception and have increasingly become popular choices for social gatherings, casual meetups, and celebrations among consumers.
The company’s café format has evolved beyond being a place to dine, positioning itself as an accessible destination where customers can meet, spend time together, and celebrate everyday moments.
Jaideep Solanki, Director, Ajay's Good Food Pvt. Ltd., said “We have seen the cold coffee category evolve significantly in Gujarat, and Ajay’s has been a trendsetter in building and popularising the cold coffee culture, particularly across South Gujarat. What started as a signature café offering has today become a widely consumed beverage, with consumers associating cold coffee as much with everyday catch-ups and social occasions as with cafés. The Friendship Day numbers are a strong testimony to how deeply this consumption habit has taken root- selling more than 16,000 cold coffees in a single day demonstrates the scale of the occasion-led demand. For us, this is also what the ‘Happy Wali Feeling’ represents, creating familiar products and accessible café experiences that naturally become part of how people come together.”
The Friendship Day performance marks another milestone for the café chain. Since its inception in 2014, Ajay’s Café has served more than 4.36 crore burgers and 3.02 crore cold coffees, reflecting the continued popularity of its core offerings among consumers.
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