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Haldiram's unveils specially curated Ganesh Chaturthi campaign
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Friday, 06 September, 2024, 16 : 00 PM [IST]
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Our Bureau, New Delhi
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As the celebrations of the vibrant festival of Ganesh Chaturthi nears, Haldiram's, India's leading traditional sweets brand has just unveiled its specially curated campaign, ‘Ganpati ke Geet Gaao, Aur Modak ka Swaad Ghar Laao’. As an ode to the celebrations, the brand has unveiled a select range of delicious modaks to help everyone spread the authentic taste of the cherished prasad among their loved ones.
Ganesh Chaturthi, a festival which highlights new beginnings, wisdom, and prosperity, is celebrated with great enthusiasm across India. Central to the celebrations is the offering of modaks, deemed to be Lord Ganesha’s most cherished sweet. More than mere tradition, modaks symbolise devotion and love, shared among loved ones as blessings from the deity.
As part of the campaign, the brand has unveiled a delectable range of modaks, including Moti Choor Modak, Assorted Modak, Premium Assorted Modak, Coconut Modak, Moong Modak, Khoya Modak, and Kaju Modak, among others. These modaks are crafted using the finest ingredients to ensure every morsel highlights the authentic taste of tradition.
Kailash Agarwal, president - retail, Haldiram's, said, “Ganesh Chaturthi is close to the hearts of millions, and modaks are an integral part of the vibrant celebrations. With our campaign ‘Ganpati ke Geet Gaao, Aur Modak ka Swaad Ghar Laao,’ we aim to bring the authentic taste of Ganpati’s prasad to homes across India. Our range of modaks aims to showcase the rich culinary heritage and diversity of our country and treasured moments that bring families together during this special festivity.”
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