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Swiggy unveils Seal Programme to improve food hygiene and quality standards across restaurants
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Saturday, 26 October, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Swiggy, India’s pioneering on-demand convenience platform, has unveiled Swiggy Seal, a comprehensive initiative aimed at raising hygiene and food quality standards across lakhs of restaurant partners on its platform.
Leveraging insights from over 7 million verified customer reviews in the past six months, the programme aims to elevate restaurant hygiene practices. It offers restaurant partners comprehensive insights and actionable support to ensure the delivery of hygienic, well-cooked food in high-quality packaging.
Currently live in Pune, it will be gradually scaled up over November, eventually covering 650+ cities. The food delivery industry continues to evolve, with Indians trying an average of six new restaurants annually. While great taste is always important, trust in food hygiene is equally important.
Through this initiative, the platform will share detailed, verified customer review-based feedback with restaurant partners, focusing on key areas like contamination prevention, optimal cooking, and packaging quality. These insights will empower restaurants to identify areas of improvement and implement effective hygiene practices. Additionally, it will provide support through dedicated account managers and systematic reports to assist restaurants in meeting hygiene benchmarks. Educational webinars on hygiene best practices will be a platform setup to empower restaurant partners to maintain high standards.
For this the platform has teamed up with FSSAI-accredited agencies like Eurofins, Equinox, and others to offer restaurants access to professional hygiene audits at exclusive rates. These partnerships aim to strengthen critical areas such as contamination prevention, food handling, and overall operational cleanliness. Beyond the audits, restaurants will also benefit from exclusive pricing on third-party cleaning and pest control services, further supporting their commitment to maintaining the highest hygiene standards.
Deepak Maloo, head of customer experience & restaurant experience, Swiggy Food, said, “As the food aggregator completes a decade in food delivery, we continue to believe that access to clean hygienic food is as important as food that tastes great. With the launch of the Swiggy Seal, we aim to support our restaurant partners with actionable insights to help them enhance hygiene standards. The Swiggy Seal empowers customers with the confidence to order what they want, backed by genuine customer reviews, while also supporting restaurant partners to step up through collaboration with experts.”
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